As the New Year heaves into view, we've taken a step back to revisit some of our most popular blog posts published in 2017 - with a few of our favourites from elsewhere thrown in for good measure.
From Internet Retailing | This article explores how the role of the ecommerce marketer will change once AI has officially gone mainstream.
From the Ometria blog | From predictive replenishment to taste profiling, here are four ways AI can—and will— improve your brand’s customer experience.
From the Ometria blog | How your brand could be using AI to augment its marketing right now.
Customer Journey marketing
Email Best Practice
From Email Monks | A succinct exploration of the importance of paying attention to the text-to-image ratio in your email marketing campaigns.
From the Ometria blog | As we all know, welcome emails are your chance to make a lasting impression. Here's one fashion brand showing us all how it's done.
From the Ometria blog | Here at Ometria, our HTML team are passionate about well-crafted email templates, responsive design and deliverability, so we sat down with them to hear their key pieces of advice.
Personalisation 2.016) The seven stages of smart ecommerce marketing
From Econsultancy | This post tackles the million-dollar question: What can today’s retailers do to stay on top of their game and pave the way for long-term prosperity?17) Seven product recommendation engines (and when to use them)
From the Ometria blog | Seven recommendation engines that can help retailers put the best products in front of the best contacts.
Social Media19) Why Maybelline is winning at social media
From DIGIDAY UK | How Maybelline is successfully driving social media engagement in today's competitive retail climate.20) Behind Pinterest’s push to make the world pinnable
From Venture Beat | When it comes to retail, we all know how powerful Pinterest can be. This post takes a closer look at the tech giant's "push to make the world pinnable".
Future Retail Trends
From City AM | City AM on the biggest retail trends you can expect to see in the coming years.
From the Ometria blog | For our latest ebook, we asked 15 ecommerce marketing experts what they think will be a big trend or innovation in the coming year. Listed in this post are three things that came up.