4 Retailers Proving Welcome Emails Are Still a Smart Way to Tell Your Brand's Story

Posted by Hannah Stacey 9 May 18

Ecommerce welcome emails In the online retail space, brand storytelling is essential for any ecommerce retailer wanting to set themselves apart from the crowd and build a database of loyal customers and prospects.

Welcome emails are a unique opportunity to achieve brand buy-in early on in the customer journey (at a time when it's most important to make a great impression and foster connections).

This blog post will take a look at four online retailers using their welcome emails as a golden opportunity for some good old brand storytelling. By that, we mean that they... 

  • Have a clear brand tone of voice

  • Convey the brand’s values and ethos

  • Tell the brand’s story
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Topics: Ecommerce examples, ecommerce welcome email, Brand storytelling, Brand tone of voice

5 Symptoms of an Unhealthy Retention Marketing Stack

Posted by Abi Davies and Hannah Stacey 3 May 18

towering ecommerce marketing stackAccording to a recent CNBC article, the amount of retail space closing this year is on track to “break a record”.

This is hardly surprising: competition in the retail industry has never been so tough—as many well-known brands (young and old) fail to survive, new ecommerce names seem to keep popping up left, right and centre.

It is in this uncertain climate that retail marketers across the globe are rapidly shifting their attention away from quick wins and short-lived revenue spikes to the far more important issue of customer retention.

But, in 2018, just how easy is it to win (and maintain) customers’ loyalty?

As technology evolves, so customer expectations rocket—what was once considered novel is now commonplace. Consequently, retailers are having to do much more to stand out from the crowd and connect with shoppers in a more meaningful way.

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Topics: GDPR and ecommerce marketing, ecommerce marketing advice, retention marketing, customer loyalty, retail marketing guide, retention marketing strategies, improving customer retention rate

The Power of Personalisation: An Email Marketing Expert’s Perspective

Posted by Rita Braga Martins 18 Apr 18

the power of personalisation in ecommerce marketing As Ometria’s email marketing consultant, I work with a wide range of ecommerce businesses—from multi-country retailers to independent boutiques, fashion labels to furniture giants.

What do they all have in common? The desire to give customers marketing experiences they’ll love.

In an age of ‘digital bombardment’, understanding who your customer is, the marketing channels they use, the content they want to receive and the best time to deliver this content is essential to achieving this universal goal.

No matter what you sell, personalised marketing is a must in today’s ecommerce reality—with the amount of contact information available, relevance is now key to achieving the highest engagement and ROI for every marketing activity you put in place.

Below, I’ve taken a look at how today’s marketers are harnessing both well-known techniques such as segmentation and more advanced practices like dynamic content to provide customers with the best experience possible.

(N.b. To remind yourself of the difference between segmentation and dynamic content, check out this blog post.)

Ready? Let’s begin.

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Topics: Ecommerce metrics, Ecommerce personalisation, dynamic content, Segmentation in ecommerce marketing, re-engaging inactive customers, ecommerce marketing blog, ecommerce lessons, Email marketing tips

A Glimpse into Café Du Cycliste’s Retention Marketing Strategy

Posted by Abi Davies 13 Apr 18

Café du CyclisteLast month, our CEO Ivan penned an article for Internet Retailing about why it’s so dangerous for today’s retail brands to focus all of their marketing efforts on acquisition and one-off sales, in the blind hope this will keep generating enough revenue to stay afloat.

The crux of the article is this: if tomorrow’s ecommerce marketers want to thrive, they need to ditch these tactics and adopt a more customer-centric approach. And when Ivan says “customer”, he means the individual. Because that’s what your customers are: individuals.

The foundation of Ometria, as a platform, has always been to enable retailers to send meaningful marketing messages that resonate with every single recipient.

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Topics: retention marketing, ecommerce marketing examples, ecommerce marketing blog, ESP, Ometria platform, ecommerce lessons, Retail marketing news, Email marketing tips, Café du Cycliste

Ecommerce Events, Trade Shows and Conferences in 2018

Posted by Hannah Stacey 13 Apr 18

Lifecycle_the smart ecommerce marketing conference Conferences and events provide a great opportunity to network, learn new things and scope out the competition (or a combination of all of these things).

Below is a comprehensive list of all the ecommerce events for the year ahead - giving you the full lowdown on the what, when, where and how much. 

Think we've missed anything important? Let us know in the comments section at the bottom of the page!

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Topics: Ecommerce marketing resources, Ecommerce events, Ecommerce marketing tips

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