Personalisation at scale: how to start

Posted by Alegría 21 May 19

 

Every marketer, regardless of industry, knows they need to be personalising their campaigns. With an martin-reisch-272883-unsplashaverage of 7 screens per home, there is a consistent stream of engagement, most of which is already tailored to the tastes of the consumer - what they watch, what music is suggested to them and where to stay on holiday. Their expectation is that all their email messages will be crafted with them in mind.

So where do you start? What do you focus on? Personalisation is hard, and looks like it’ll continue to become tougher.

For retail marketers, especially, the challenges seem to pile up alongside customer expectations.

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Driving loyalty throughout the customer journey: A guest post from LoyaltyLion

Posted by Fiona 18 Apr 19

 This post is a guest feature from Fiona Stevens, Head of Marketing on the LoyaltyLion team. This blogpost will look at the three important steps required to make sure that you are truly personalising the customer journey and encouraging loyalty amongst your shoppers. LL newsletter image

 

A few weeks ago, the LoyaltyLion team was lucky enough to co-host a breakfast session with Ometria and a collection of interesting ecommerce merchants. And from what we’ve learned, we’re here to tell you everything we learned about driving loyalty throughout the customer journey.

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Think you have poor deliverability? 7 reasons not to panic

Posted by Beth 11 Apr 19

This blog post has been written by Beth Woods, a member of the Ometria Deliverability team. In this post she'll discuss what to be on the lookout for to ensure your inbox health is at its highest. 

Let’s paint a picture of your day. It’s another day, you get into the office with minimal mishap and you’re planning next month’s campaigns. You check your inbox and freeze. An email has landedpankaj-patel-543572-unsplash telling you that your inbox placement rates are low. 30% of your messages, they say, are going straight into the spam folder and some might not even be being received at all.

Morning ruined, panic ensues.

A common sales tactic of providers in the email space is to note a supposed issue with your current set-up and to let you know that they can solve all your email-related problems. But to solve them, they need to detail to you what’s wrong. This time it’s your deliverability. They’re looking to devalue your current sending status and your successes with your current deliverability team as a way to make you unsure of your current strategy and of course, that’s a pretty handy sales tactic.

 

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Topics: Email deliverability

Gotcha! 4 of our favourite April Fools' 2019 campaigns

Posted by Alegría 2 Apr 19

Every April 1st we know it’s coming; the tricks, gags and one-liners but we still find ourselves falling neonbrand-551953-unsplashhook, line and sinker. This year is no different with brands stepping up the subtlety as they try and hoodwink the more hyper-aware consumer. With customers more spoilt for choice than ever, injecting a little personality and humour into campaigns - especially on this day - is a great way to draw them to you and for you to further cement your brand identity as one they enjoy not only shopping but interacting with.

This blogpost showcases four of our favourite campaigns from the day and highlights how you can still encourage purchases even when the product that drew them in may not exist.

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Topics: April Fools' Day ecommerce

How Instagram’s ‘checkout’ impacts retail marketers

Posted by Alegría 21 Mar 19

Picture-sharing social giant Instagram, has taken itself a step further towards being a viable luke-van-zyl-571729-unsplash copycommerce platform by now adding in-app checkout to the customer journey.

Starting with a few select brands such as Adidas, Burberry and Colorpop Cosmetics, and integrating with ecommerce technology like Shopify and BigCommerce, those browsing in the app will be able to make a purchase from a picture, checking out without being redirected the site of the seller.

This is a massive feat for the seamless customer journey and, with the route to purchase shortened, a high conversion for brands is sure to follow.

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Topics: cross-channel marketing, instagram

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