How to Get Your Holiday Shoppers Spending Again

Posted by Abi Davies 21 Nov 17

ecommerce marketing and festive shoppers From inflation to business rates increases to a weak pound, there’s no denying that 2017 has been a bit of a mixed bag for retailers. However, ecommerce marketers should nevertheless be preparing themselves for a flurry of festive shoppers over the next month and a half.

Whilst most of you will no doubt already have your Christmas campaigns firmly in place (many of you will have already sent them out), it’s worth thinking about how you can make doubly sure everyone who has shopped with you in Christmases gone by revisits you over the next couple of months to spend again. 

Below are four ways you can go about doing this. 

Read More

Topics: Festive marketing campaign for retailers, Christmas email marketing from retailers, Christmas campaigns, festive tips for retailers, Christmas promotion, Christmas marketing ideas, Targeting gift shoppers at Christmas

Expert Opinion: Six Things All Ecommerce Marketers Should Know About GDPR

Posted by Julian Palmer 16 Nov 17

Brussels Belgium GDPR. Sure, everyone's talking about it but it's still difficult to figure out exactly how it affects us.

But with the deadline looming on the horizon, it's time for retailers to take action.

In this blog post, Ometria's resident GDPR expert and General Counsel Julian Palmer explains exactly what it means for ecommerce marketers.

Before you crack on reading the post, here are a key few terms explained:

Data controller: the business that determines the purposes and means of the processing of personal data

Data subject: a natural person(a human rather a corporate body) , who can be identified, or is identifiable, directly or indirectly

Processing: includes collecting, recording, organising, structuring, storing, adapting and retrieving personal data

Read More

Topics: GDPR, GDPR and ecommerce, GDPR and ecommerce marketing, GDPR and retail

Seven Smart Ways to Optimise Your Email Marketing Campaigns for Black Friday 2017

Posted by Abi Davies 9 Nov 17

Last November, research carried out by our in-house data scientist revealed that, whilst Black Friday shoppers tend to be less valuable (in the long-term) than those acquired throughout the rest of the year, the annual event continues to be an indispensable revenue-making opportunity for retailers.

The research also indicated that, when it comes to engaging and converting Black Friday shoppers, email is still the most powerful and effective channel to use.

black friday 2016 stats

With this in mind, and with only 15 days to go until this year’s festive sale frenzy, we’ve put together seven smart ways ecommerce marketers can optimise their Black Friday marketing campaigns this year;focusing specifically on:

  1. Who to send the campaign to?
  2. What to send them?
  3. How to send it?
Read More

Topics: Ecommerce email marketing, Ecommerce customer retention, Ecommerce tone of voice, Black Friday, Ecommerce lifecycle marketing, Black Friday 2017 marketing tips

7 Fang-tastic Emails We Received From Retailers This Halloween

Posted by Abi Davies and Hannah Stacey 2 Nov 17

Ah, Halloween! For some, an opportunity to dress up as this year's biggest Netflix sensation, or raid Poundland for all the spooky paraphernalia you can get your hands on to deck out your house. For others, a time to cower at home with all the lights off to avoid pesky trick-or-treaters.

For marketers, however, the 31st October is a magical time to break the brand rules and have some fun—especially if (like us) you have a penchant for puns. 

And so, in the spirit of Halloween, here are seven great emails that stood out in our inboxes this 31st October. 

Read More

Topics: Ecommerce email marketing, Halloween marketing ideas, Halloween newsletter templates

Ecommerce Events, Trade Shows and Conferences in 2017 & 2018

Posted by Hannah Stacey 27 Oct 17

Lifecycle_the smart ecommerce marketing conference Conferences and events provide a great opportunity to network, learn new things and scope out the competition (or a combination of all of these things).

Below is a comprehensive list of all the ecommerce events for the year ahead - giving you the full lowdown on the what, when, where and how much. 

Think we've missed anything important? Let us know in the comments section at the bottom of the page!

Read More

Topics: Ecommerce marketing resources, Ecommerce events, Ecommerce marketing tips

Artboard 10 B-1.png

Top Posts