Happy Birthday to Us! 5 Brands Expertly Marketing Their Milestones

Posted by Abi Davies 18 Jan 18

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Ecommerce marketers like yourselves have become accustomed to discussing cool ways to wish your subscriber base a happy birthday; but how often does conversation venture into the topic of shouting about your own, company-based milestones? 

In most cases, the answer is: hardly ever. But why is this?

Celebrating your brand's birthday is a brilliant opportunity to connect with your customers and say thank you for the part they've played in your journey so far.

… And do you know what else is great about anniversary emails? 

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Topics: product recommendation engines, retention marketing, ecommerce marketing blog, anniversary emails in ecommerce marketing

10 Things to Consider When Working With Your GDPR Lawyer

Posted by Julian Palmer 12 Jan 18

GDPR: 10 questions ecommerce marketers should ask their lawyersIn our last GDPR-related post, our in-house legal expert and General Counsel Julian Palmer took ecommerce marketers through everything they should know ahead of the EU’s upcoming regulation.

Fast-forward two months and Julian is back— this time talking about ten things retailers should bear in mind when choosing, and working with, a GDPR lawyer.

From the sort of legal firms to seek out to the services you can expect, here’s what he suggests.

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Topics: Data-driven marketing, GDPR and ecommerce marketing, GDPR and retail, ecommerce marketing blog

Twenty-Two Must-Read Posts You Might Have Missed in 2017

Posted by Abi Davies 29 Dec 17

ecommerce posts you should have read in 2017As the New Year heaves into view, we've taken a step back to revisit some of our most popular blog posts published in 2017 - with a few of our favourites from elsewhere thrown in for good measure.

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Topics: Ecommerce marketing strategy, AI in ecommerce marketing, ecommerce marketing blog

Eight Savvy Brands Expertly Promoting Their Gift Guides This December

Posted by Abi Davies 22 Dec 17

In the rapidly expanding, kaleidoscopic world of ecommerce content marketing, there will always be some concepts that stand the test of time. We believe the humble gift guide is one of them.

What started out as a semi-precious, tangible object (with real pages) has quickly evolved into an online marketing staple: something that can be perused at any time, in any place, on any device.

Which is why, if your brand does have a digital edition of your gift guide, it’s always worth shouting about. After all, consumers won't proactively search for your guide, so it’s up to you to get it noticed.

For this blog post, we’ve taken a look at the way in which eight savvy brands are doing just that this Christmas. From email marketing to social media to on-site content, for each example we’ve included an image of the gift guide promotion in question, followed by a snapshot of the guide that appears once it’s been clicked.

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Topics: Ecommerce email marketing, Christmas email marketing from retailers, gift-guides and ecommerce marketing

How Retailers Are Personalising Christmas This Year

Posted by Abi Davies 14 Dec 17

Christmas emails for ecommerce marketers "Blessed is the season which engages the whole world in a conspiracy of love!"

– Hamilton Wright Mabie

From carefully selecting your office Secret Santa to spontaneously hosting a Christmas dinner for friends, there’s something about this time of year which makes us more inclined to reach out to those around us and remind them how much we care.

For ecommerce marketers, this includes communicating with customers in a relevant and engaging way—whether that's to help them out with their Christmas shopping or just say hello.

Below are four retailers personalising their festive emails this December. 

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Topics: Ecommerce marketing tips, Ecommerce Christmas marketing, ecommerce marketing examples, Christmas campaign examples

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