3 Black Friday campaigns that'll have customers back for Christmas

Posted by Alegría 5 Dec 19


‘Tis the season to be jolly...and send out seasonal campaigns to your customers. The marketing kevin-dowling-MMWsEvNK3YQ-unsplashsandwich of the Cyber Weekend and Christmas is a prime period to showcase your products and the festive spirit. We’ve been keeping a keen eye open on great campaigns from Black Friday and drumming up excitement in the run up to the 25th.

As this period ramps into full effect, it gets overwhelmingly busy. In our efforts to get messages out as quickly as possible, it can be tempting to send batch-and-blast emails that aren’t personalised or don’t have the added flair that makes your brand stand out.

A memorable email can be the difference between a customer further engaging with your brand after Cyber Weekend and the festive period or disappearing until next year. With targets to meet and products to showcase, there are added touches that can be included in your broadcasts emails that make them feel that little bit more personal, no matter how many eyes are going to see them.

Below we highlight three of our favourite campaigns so far and why we like them.

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How to create content that matters: 3 key actions from Taylor Coil of Tortuga

Posted by Alegría 29 Nov 19

As retail marketers you want any content you produce to reach as many customers as possible; you alsoLIFECYCLE_19_LONDON_WEB READY_216 want to be showcasing the brand identity via the creative editorial pieces you send out or have on your site. While this may look amazing in their inbox, it’s important to ask -  is your content offering helpful to customers? Taylor, Marketing Director of Tortuga noticed a trend within content marketing that is halting retailers from making impactful content. We've taken her 3 key actions, as shared during her keynote, on how to create content that matters.

“Every piece of content you put out should be a tool to help” - Taylor Coil, Marketing Director at Tortuga 

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The Common Thread: Why we created a podcast especially for retail marketers

Posted by Alegría 20 Nov 19

Podcasts are a growing form of communication. Everywhere you look there’s another being created, TCT logoserving a wide or very specific audience, and as noted at our conference and in our census, the tastes of consumers and the free -time they have is changing. There are 750,000 active podcasts in 2019 alone, with over 30 million episodes online now. So, you're probably wondering "Why on earth would you want to be podcast #750,001?" Well, there are no podcasts specifically for retail marketers with knowledge being shared by actual retail marketers; so, we said "Hey, we should make that!". And thus The Common Thread was born. 

Our CEO spoke about the importance of adding value to the time your messages and interactions take away from your customers and as our customers we want to continue to adapt and mature in our aims of providing you with content that assists, intrigues and teaches you how to work towards providing marketing experiences your customers will love.

And this mission is the backbone of the podcast. We asked each guest how they are creating those experiences and what the obstacles they've faced maintaining them. The Common Thread’ highlights the clear pattern we saw emerging as we spoke to retail marketers, regardless of the vertical or audience. The podcast has been showing that there are common shared threads of practice, challenge and innovation that your peers are discussing and attempting.

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Three big takeaways from the Consumer Census 2019

Posted by Alegría 8 Nov 19

As a retail marketer you want to provide your customers with “great” experiences. This much is obvious,but lies behind amazing customer experiences?  We spoke to 4,000 consumers about their expectations, likes and dislikes in our latest piece of research, which you can download from the Ometria Academy. Here are the top 3 takeaways.

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What we learned from keynote speakers at Lifecycle19

Posted by Alegría 1 Nov 19


The doors of Printworks have closed to Lifecycle this year, but the new information and salient talking points from the keynote speakers are sure to still be buzzing in everyone’s ears. Whether discovering how to empower your team to drive brand identity or the actual impact of your irrelevant messages on your customers - this year, each keynote drove home new food for thought. Below, we’ve picked 5 from the first day of the conference and their top takeaways.

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