Admit it: you love arriving home from work to find the latest issue of your favourite magazine, a handwritten letter or, better still, a carefully wrapped parcel waiting for you in your letterbox.
There’s just something inexplicably satisfying about receiving a tangible treat now and again (even if it was you who paid for it…).
This (very human) propensity for the physical is just one reason why subscription box sites are currently prospering. Other reasons include: convenience, a curiosity to see what’s out there and a desire for something new.
According to a recent report by Hitwise, visits to online subscription retailer sites rocketed from 722,000 visits in 2013 to over 21.4 million in January 2016. This confirms that the subscription box model is becoming increasingly attractive to consumers; question is, what can the rest of us learn from its recent success?