Like a freshly-baked croissant commanding you from across a busy street, converting online passers-by requires a simple law: attraction.
Without the fruits of well-scented pastries and lovely shop assistants, online retailers need to employ a host of alternative marketing tools to get new prospects shopping.
Once someone has subscribed to your brand there's a very narrow window to make the most of the heightened period of engagement and lock down the holy, almighty, SACRED first sale and lay the foundations of future engagement.
In a world where less than 3 per cent of visitors convert into paying customers, this post explores the different ways retailers are targetting new subscribers who are yet to buy - looking specifically at:
- Welcome Series
- Cart and browse abandonment emails, personalised by lifecycle stage
- On-site and email marketing banners and/or headers
- Custom Audiences