Excellent Examples of 4th July Marketing From Retailers

Posted by Abi Davies 4 Jul 17

Fourth of JulyHappy Fourth of July, readers, and happy birthday to the United States of America!

Today marks the 241st anniversary of America’s Declaration of Independence, and to celebrate there will be a plethora of fun activities taking place across the pond—from family BBQs to parades to fireworks.

But how are ecommerce marketers marking the big day? Well, in addition to some pretty epic shopping sales, many brands have given their email marketing an Independence Day twist.

From Tommy Hilfiger to Kate Spade, here are a few of our favourites so far.

We'll keep updating this list throughout the day, so keep an eye out for your brand! 

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Topics: Ecommerce email marketing, Ecommerce content marketing, Fourth of July marketing ideas, fourth of july email

Top Fashion Twitter Accounts: 10 Must-Follow Fashion Industry Insiders

Posted by Hannah Stacey 30 Jun 17

Twitter fashion insiders to follow Twitter is for LOLs as well as the serious stuff, and it’s always nice when you stumble upon a gem of an account that ticks both ‘entertaining’ and ‘enlightening’ boxes.

So as a Friday treat, we did all the hard work for you: turning our attention to the fashion industry to come up with a list of top fashion Twitter accounts that are definitely worth a follow.

Not only do these guys give us the inside scoop on what’s going down in the fashion world, but it’s always served with a generous portion of wit, hilarity or downright absurdity. Enjoy!

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Topics: Ecommerce social media

Four Big Ways AI Can Improve Customer Experience in Online Retail

Posted by Abi Davies 29 Jun 17

customer experienceAs explored in our latest ebook, A no-nonsense guide to AI in ecommerce marketing, it’s only a matter of time before machine learning algorithms take over certain parts of an ecommerce marketer’s job.

…But not all parts—some will always need the human touch. Does that include providing a kick-ass customer experience?

Nothing can replace what human beings bring to the creative side of marketing (at least for now).

That said, it’s inevitable that artificial intelligence will have its part to play—but this is something to embrace, not fear. Because machines are created to help marketers, not replace them completely.

From predictive replenishment to taste profiling, here are four ways AI can—and will— improve your brand’s customer experience.

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Topics: Ecommerce customer retention, AI in ecommerce marketing, Ecommerce customer service

6 Examples of Enticing Experiential Marketing by Retailers

Posted by Abi Davies 22 Jun 17

Yoga event in-storeIn the battle to win unwavering customer loyalty, one thing's for sure: simply selling at people all the time just isn't going to cut it these days. 

And while the rise of online content marketing initiativessuch as influencer marketing, blogging, offering style advice (check out this blog post for some cool examples)that aim to win consumer affection for being helpful or informative has undoubtedly reached the retail mainstream, brands are moving this concept into the offline world too. 

From free yoga classes to wine-tasting events to coffee popups, the benefits of experiential retail marketing are clear: not only do they foster a deeper connection between retailers and their customers by encouraging shoppers to buy into a brand lifestyle, but they also bring great benefits such as:

  • Word of mouth marketing: While consumers are unlikely to talk to all their friends about an unremarkable trip to the shops, cool in-store experiences can help create a buzz around your brand to spread the word.
  • User-generated content: Linked to the above, creating designated hashtags and encouraging consumers to share their experiences on social can provide brands with a wealth of user-generated content that can further be used in their marketing campaigns.
  • In-store footfall: While direct selling may not be the name of the game, the additional footfall created by in-store events can have a knock on effect on sales.
  • Customer data: Offline events give brands the unique opportunity to look beyond a customer’s transactional data and get to know them more as people. All of this information can subsequently be used to send more interesting, tailored content. For example, a womenswear brand might host an in-store yoga workshop; after the event, the marketer could use attendee data to both enrich these customers' profiles (that they're interested in yoga, for example) but also create tailored follow-up marketing campaigns to encourage purchasing afterwards (a dedicated yoga-themed mailout with a special offer, for example).

And so, without further ado, here are six brands hosting awesome in-store experiences.  

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Topics: Ecommerce events, Ecommerce content marketing, ecommerce blog posts, Collecting offline data

16 Brands that are Totally Winning at Shoppable Content

Posted by Hannah Stacey 13 Jun 17

Shoppable content“Content is king!” - the much-repeated mantra of marketers the world over - is rapidly taking on a new significance for online retailers, particularly those trying to get their voices heard in crowded marketplaces, such as fashion.

Undoubtedly, online retailers are wising up to the fact that today’s consumers are part of a new rich-media-driven world order in which making a purchase is often the result of contact with multiple brand touchpoints.

They’re realising that content is a vital contributor to brand experience and, increasingly, they’re blurring the lines between content and commerce, becoming publishers in their own right. Whether in the form of blogs, lookbooks, digital magazines or style guides, online stores are increasingly pushing out editorial-style content as a means of building communities and increasing brand interaction.

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Topics: Ecommerce examples, Ecommerce website design, Ecommerce ux, Ecommerce branding

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