8 Essential Elements of an Excellent Mobile Checkout Process

Posted by Hannah Stacey 12 Sep 14

shutterstock_185667452The mobile checkout process has been getting a pretty bad rap lately.

Lacklustre conversion rates and high abandonment levels from smartphones and tablets (estimated at 84% from mobile phones as opposed to 68% from desktop by cloud.IQ) have led to the finger of blame being pointed squarely at poorly-designed mobile websites, and the checkout process in particular.

Context is key when it comes to designing a great user experience, and It’s important for online retailers to consider that mobile users have a whole different set of requirements to their desktop-using contemporaries. They’re probably on-the-go (and as a result are shopping with a certain product in mind), they’re likely to be prone to distraction by incoming phone calls, messages and notifications, they may not be connected to WiFi and so be at the mercy of their 3G connection and, importantly, they’re using a touch-screen device with a smaller screen and a fiddly keyboard.

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[Infographic] Are You Creeping Out Your Customers?

Posted by Hannah Stacey 9 Sep 14

INFOGRAPHICS_CREEPINGAs new technologies present us with increasingly clever and exciting ways of targeting customers and prospective customers online, it can be tempting to take a flying leap onto the bandwagon without first considering the customer point of view.

Are you inadvertently creeping out or annoying your customers with your marketing tactics? According to a consumer survey we carried out, you just might be.

We asked consumers their thoughts on a range of tactics, including retargeting ads (based on items viewed in an online store or left in a shopping basket), personalised website content (based on data that that retailer has collected about your interaction with the brand), personalised email content (based on items you've viewed in an online store), Twitter ‘listening’ and live chat popups.

You can check out the full results in the infographic below, but here are a few interesting stats that stood out:

  • 86% of 55-64 year olds said they find the prospect of website personalisation ‘annoying’ (click to tweet)
  • 46% of women find product replenishment emails reminding them to repurchase ‘annoying’ but only 23% of men do (click to tweet)
  • 50% of 18-24 year olds think being targeted with ads for items they’ve viewed is ‘annoying’ (click to tweet)
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4 Ingenious Instagram Strategies from Fashion Retailers

Posted by Hannah Stacey 5 Sep 14

shutterstock_203109049Instagram is both the best friend and worst enemy of fashion marketers. 

Boasting an army of 200 million users, and with 1.6 billion likes and 60 million photos shared every day, it's a social network that online retailers (particularly those in fashion) would be ill-advised to ignore. Add to this the fact that beautiful imagery is, in many ways, the lifeblood of successful ecommerce and it's like fashion retailers and Instagram were destined to be besties.

Apart from one thing. 

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[Video] Customer Retention Strategies: How to Message Customers Intelligently

Posted by Hannah Stacey 2 Sep 14

cookieCookies - of both the baked and the web variety - are a wonderful thing. From an ecommerce perspective, they enable us to gain significant insight into customer behaviour: insight that conversion hackers can use to their advantage to message customers with stuff that really resonates.

In the video below, Dr Mike Baxter discusses what online retailers can do to message their customers more intelligently. We should also mention that this, alongside eleven other ecommerce conversion hacks are available in a free download, which you can read here.

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10 Cool Ideas for Making your Category Pages Less Boring

Posted by Hannah Stacey 28 Aug 14

In the hierarchy of pages on an ecommerce website, the lowly category page probably feels a little, well, un-loved. Sandwiched between a show-stopping homepage and carefully-crafted, persuasive product pages, category pages are essentially a bit of a stop-over, designed to move visitors down the purchasing journey.

While from the outset category pages may seem a little formulaic, varying very little from site to site with their grid-based layout (undoubtedly because this format works), some top online retailers are spicing theirs up a little. Here are ten ways they’re going about it:

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