The first London Fashion Digital event - brought over here from its inception in New York - was a packed event. The mix was interesting - put fashion and digital together and you get the data literate pioneers, the wannabe start-ups, and a great mass of fashionistas in between, eager to learn where online fashion is going. So for the technically minded, a lot of the talk was talk we've heard before.
The opening address by Justin Opie of IMRG, the retail industry trade body, set the scene in suitably impressive style - the industry generates 90 billion of ecommerce revenues in the UK every year, or which c. 70 billion was down to retail. Growth is in double digits, and fashion is at the forefront. Et cetera. In fact, he had so much to say he was hustled off the stage by the ever efficient Fashion Digital moderator.
The day was mercifully short of sales presentations and long on expert panels, but with the result that knowledge was sometimes repeated from panel to panel. However, some interesting insights surfaced. Here are my takeaways: