There have been plenty of lists, blog posts, and best practice examples released recently on how to optimise and prepare for this year’s holiday season. Statistics are available for all sorts of business activities, and top tips have an upsurge around this time of year as well.
But how much can you really do right now to help boost Christmas sales? In truth, your plans should already be in place and making any big changes right now would be disruptive. However, if you haven't yet implemented the latest marketing trends, or don't have the budget to introduce other channels, this is the best time to observe what other retailers are doing for Christmas to increase revenue and satisfy their customers.
As many holiday projections have fortold, omnichannel shopping is quickly becoming essential for larger retailers looking to give their customers the freedom to purchase when and how they want. This is becoming increasingly important today, for large as well as small retailers, and we are seeing the positive results already.
Increased revenues from mobile and tablet sales have large retailers focused on their mobile strategy and responsive design. This trend can't be overlooked in the coming year, and British retailers have the opportunity to jump ahead of the game by thinking strategically about expanding their channels in 2014.
So in the spirit of the season, here's my take on a Christmas classic.