Ecommerce Trends 2015: 19 Predictions from Top Ecommerce Experts

Posted by Hannah Stacey 18 Nov 14

We’re all about festive cheer here at How to Win at Ecommerce, and to get into the Yuletide spirit we thought we’d give you an early Christmas present.

Nope, it’s not a garish technicolour Christmas jumper or a 6ft Monty the penguin replica, what we’ve got you is far better: we’re offering you a glimpse into the future.

While everyone else is getting caught up in the Christmas rush, smart ecommerce marketers will be getting one step ahead of the curve, planning for the year ahead. But what will be the big ecommerce trends in 2015? What represents the biggest opportunity for marketers to give their brand a competitive edge?

We asked 19 renowned experts from various walks of ecommerce life to tender their predictions for the year to come (spoiler alert: content marketing and data-driven customer communication still rule the roost, but some of these predictions that may surprise you).  

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3 Major Reasons to Love Grazia's New Ecommerce Venture

Posted by Hannah Stacey 12 Nov 14

444444Over the past year or so we’ve witnessed a whole host of big names in the world of online retail shifting the focus of their marketing activities - and more specifically, of their websites - to content.  Blogging, videos, lookbooks, interactive editorial, ‘shoppable content’, collaborations; everyone seems to be playing the content marketing game at the moment.

But what would happen if this phenomenon were turned on its head; if an online content creator or publisher were to turn their hand to ecommerce? What would that look like?

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The 2:1:1 Rule: How to Use Smart Content to Create More Engaging Ecommerce Emails

Posted by Edward Gotham 10 Nov 14

shutterstock_195499301The goal of this post is to help you create a marketing strategy for current customers which utilises automated workflows and engaging content to deliver highly personalised and profitable marketing campaigns - making you stand out from the crowd.

We will cover:

  • 3 key types of engaging content (with examples).

  • How you should market content using the 2:1:1 rule in order to make you stand out from the crowd and boost your performance.

  • How to create highly tailored and captivating automated marketing creating a cutting edge customer experience for your store.

The 2:1:1 rule for content

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Beyond Blogging: 6 Big Content Marketing Opportunities in Ecommerce

Posted by Hannah Stacey 6 Nov 14

shutterstock_193052630News just in: your customers couldn't really care less about you or the products you're trying to sell them (ouch). What they do care about is, well, themselves: buying things that fulfil their needs and desires and that give them a sense of identity. 

Content marketing is a powerful means of bridging this gap. How? It focuses on creating assets (websites, editorial, video, social media posts, images, etc. etc.) that appeal to customer interests and passions, making them more likely to pay attention to you (and buy your stuff).

While content marketing has been a big deal in B2B circles for some time, consumer-orientated brands are fast realising the potential that good online content has for differentiating themselves from the competition, improving customer relationships and encouraging sales.

'Blogging' might be the first word that springs to mind when you hear the phrase 'content marketing', but you'd be mistaken if you think that the blog is the be-all and end-all of content marketing opportunities in ecommerce.

Here are six on-site content marketing opportunities that online retailers should be making the most of:

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8 Sure-Fire Ways Of Spooking Potential Customers Out Of A Purchase

Posted by Hannah Stacey 31 Oct 14

shutterstock_202168384Some chilling news for you this Halloween: your website might be harbouring some demons even scarier than Perez Hilton dressed up as vampire Miley Cyrus (slightly NSFW).

It’s easier to creep potential customers out of buying something than you might think, and if you’ve given them a fright once, they’re unlikely to return.

Here are 8 sure-fire ways of spooking customers out of making a purchase.

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