Why Pogo-Sticking is Bad News for Ecommerce [Video]

Posted by Hannah Stacey

23/07/14 15:49

springIntrigued as to what the online phenomenon of ecommerce pogo-sticking is? You should be - it can have a huge impact on your website's ability to sell.

At Ometria’s latest breakfast seminar, renowned ecommerce expert Dr Mike Baxter spilled the beans on what online pogo-sticking is and how it can be prevented, alongside a whole bunch of other ecommerce ‘hacks’ (now available in a free downloadable ebook called 12 Things You Can Start Tomorrow To Accelerate Your Ecommerce Business.)

 

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Topics: Digital Best Practice

6 Fashion Retailers Using Music To Amplify Their Brand Image

Posted by Hannah Stacey

22/07/14 17:48

headphonesIn the bustling fashion marketplace, having a brand story - a lifestyle and image that people feel they’re buying into when they’re purchasing your products - is undoubtedly crucial in attracting and retaining the attention of customers and potential customers.

This strong sense of community and belonging is, in many ways, mirrored in the music industry; the ‘tribes’ - characterised by style or genre - that individuals choose to align themselves with have important implications for their sense of self and personal identity.

Given this fact, it’s fairly surprising that up until now fashion brands have tended to focus on visual and written content to support their brand-building efforts rather than looking further afield to content focussed on music.

In this arena, there are a handful of brands that are really leading the way, using music as a powerful weapon in their content marketing arsenal. Here’s our pick of the best.

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How to Calculate Cost of Customer Acquisition (CAC) in Ecommerce

Posted by Edward Gotham

17/07/14 17:03

Coca_calculatorThe cost of customer acquisition (CAC) means the price you pay to acquire a new customer. In its simplest form, it can be worked out by:

Dividing the total costs associated with acquisition by total new customers, within a specific time period

Do not get this metric confused with cost per action (CPA), as there is a strong distinction between the two. In ecommerce, cost per action is typically the amount you pay to convert a customer - i.e to make a sale - but this relates to both new and returning customers.

CAC is all about acquiring new customers. See how even Google refers to CPA as ‘the cost you are willing to pay to make a conversion’ NOT to acquire a new customer.

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A Little-Known Formula for Maximising Sales from Your Category Pages

Posted by Hannah Stacey

14/07/14 17:31

shutterstock_149795945Did you know you can use a simple equation to find out which of your products should be at the top of your category pages?

At Ometria’s latest breakfast seminar, renowned ecommerce expert Dr Mike Baxter gave us a maths lesson, alongside eleven other ecommerce conversion ‘hacks’ (now yours free in a downloadable ebook called 12 Things You Can Start Tomorrow To Accelerate Your Ecommerce Business.)

In the video, Mike reveals how to use your data to find out which products you should be promoting to the top of your category page if you want to maximise sales. A transcript is available below.

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How to Play on Your Visitors' Fear of Missing Out to Make More Online Sales

Posted by Hannah Stacey

11/07/14 11:59

shutterstock_142933999Nobody enjoys losing. But did you know that you can take advantage of your visitors' inherent fear of missing out in your online store?

At Ometria’s latest breakfast seminar, renowned ecommerce expert Dr Mike Baxter offered some hints and tips about drawing on your visitors’ fear of losing (or loss aversion) to increase conversions, alongside a whole bunch of other ecommerce ‘hacks’ (now available in a free downloadable ebook called 12 Things You Can Start Tomorrow To Accelerate Your Ecommerce Business.)

In the video (a transcript of which is available below), Mike covers some simple ways in which you can harness this powerful cognitive bias to encourage visitors to make a purchase.

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