We’re all about festive cheer here at How to Win at Ecommerce, and to get into the Yuletide spirit we thought we’d give you an early Christmas present.
Nope, it’s not a garish technicolour Christmas jumper or a 6ft Monty the penguin replica, what we’ve got you is far better: we’re offering you a glimpse into the future.
While everyone else is getting caught up in the Christmas rush, smart ecommerce marketers will be getting one step ahead of the curve, planning for the year ahead. But what will be the big ecommerce trends in 2015? What represents the biggest opportunity for marketers to give their brand a competitive edge?
We asked 19 renowned experts from various walks of ecommerce life to tender their predictions for the year to come (spoiler alert: content marketing and data-driven customer communication still rule the roost, but some of these predictions that may surprise you).