From irresistible Instagram competitions to seriously seductive offers, Valentine’s Day offers retailers a good excuse to spoil their customers and show how much they care.
But, as we all know, treating your nearest and dearest doesn't always mean presents and poetry—it’s also about just being there for them and, for retail marketers at least, providing a brilliant customer experience.
Whether it’s reminding recipients of looming shipping deadlines or helping a customer find the perfect gift, below we’ve listed six endearing (and genuinely helpful) emails that have caught our eye over the past couple of weeks.
Underneath each example, we’ve taken the opportunity to note down any of our own data-driven tips for making Valentine’s emails powerfully personalised.
(💡 Oh, and if you’re not a traditional ‘gift’ shop: don’t worry—in this post, we also explore examples of retailers using Valentine’s Day to simply create seasonable content and start a conversation with subscribers.)