Between November and December last year, 38 million tweets were sent about Christmas in the UK alone.
Christmas food, Christmas TV and films, Christmas traditions, Christmas trees and decorations, that Christmassy feeling, Christmas wrapping paper, Christmas gifts, Christmas shopping, Christmas ads. You name it - if it was about Christmas, it was probably tweeted.
Why is Twitter so great at Christmas? Because it's the perfect medium to interact with people across the globe in a quick and easy way. Unlike other social media channels, it enables users to have an ongoing and inclusive conversation - usually about global issues or celebrations - in a seamless, straightforward fashion.
And so, if your marketing team was thinking of sidelining Twitter this Yuletide, think again. Whether you're a retail giant or small, independent store, here are four ways all you ecommerce marketers can make the most of Twitter come November.