Customer expectations are high; this much every retailer is aware of. But how to deliver experiences that meet and surpass customers' expectations is where the challenge lies - especially as 75% of consumers feel misunderstood by the retailers they shop with.
This is hardly surprising considering the variety of options, plug-ins, add-ons and platforms are readily available. It can be overwhelming and underproductive. Marketing tech stacks are often more of a hindrance than a help. (See our latest download for more). So what are the key giveaways you're in need of an overhaul?