Lucrative, reliable and likely to recommend you to their mates, we all know how sacred loyal customers are.
… But do we know how important it is to recognise and reward them?
Because, according to Ometria's Consumer Census, the number one way for a retailer to make a customer feel understood is to reward them for their loyalty.
Fortunately, there are plenty of simple and cost-effective ways for today’s retail marketers to do just that—three of which we explore below.
💡 N.b. Although we cover loyalty programmes and how to market them, we also explore tips and tricks for brands that don't have a programme.