Ad or art? 9 Oscar-worthy short films from fashion retailers

Posted by Abi Davies 22 Feb 17

fashion brand videos Sunday 26th February saw film lovers across the world tune in for the 89th Academy Awards, held at the Dolby Theatre in LA.

To mark the occasion, we dedicated this post to the film industryspecifically, its evolving relationship with ecommerce fashion brands.

Owing to the growing number (and popularity) of video platforms like YouTube, Facebook, Vimeo, Snapchat and Instagram, it’s now easier than ever for brands to share video content with their online communities. This has led to a surge in the quality of video content being produced by retailers, with some resembling “short films” rather than traditional campaigns.

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Topics: Ecommerce marketing resources, Ecommerce branding, Snapchat, short films by retailers

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