5 Symptoms of an Unhealthy Retention Marketing Stack

Posted by Abi Davies and Hannah Stacey 3 May 18

towering ecommerce marketing stackAccording to a recent CNBC article, the amount of retail space closing this year is on track to “break a record”.

This is hardly surprising: competition in the retail industry has never been so tough—as many well-known brands (young and old) fail to survive, new ecommerce names seem to keep popping up left, right and centre.

It is in this uncertain climate that retail marketers across the globe are rapidly shifting their attention away from quick wins and short-lived revenue spikes to the far more important issue of customer retention.

But, in 2018, just how easy is it to win (and maintain) customers’ loyalty?

As technology evolves, so customer expectations rocket—what was once considered novel is now commonplace. Consequently, retailers are having to do much more to stand out from the crowd and connect with shoppers in a more meaningful way.

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Topics: GDPR and ecommerce marketing, ecommerce marketing advice, retention marketing, customer loyalty, retail marketing guide, retention marketing strategies, improving customer retention rate

A Glimpse into Café Du Cycliste’s Retention Marketing Strategy

Posted by Abi Davies 13 Apr 18

Café du CyclisteLast month, our CEO Ivan penned an article for Internet Retailing about why it’s so dangerous for today’s retail brands to focus all of their marketing efforts on acquisition and one-off sales, in the blind hope this will keep generating enough revenue to stay afloat.

The crux of the article is this: if tomorrow’s ecommerce marketers want to thrive, they need to ditch these tactics and adopt a more customer-centric approach. And when Ivan says “customer”, he means the individual. Because that’s what your customers are: individuals.

The foundation of Ometria, as a platform, has always been to enable retailers to send meaningful marketing messages that resonate with every single recipient.

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Topics: retention marketing, ecommerce marketing examples, ecommerce marketing blog, ESP, Ometria platform, ecommerce lessons, Retail marketing news, Email marketing tips, Café du Cycliste

How to Be Better at Recognising Customer Loyalty in Your Marketing Campaigns

Posted by Abi Davies 1 Feb 18

loyalty .pngLucrative, reliable and likely to recommend you to their mates, we all know how sacred loyal customers are.

… But do we know how important it is to recognise and reward them?

Because, according to Ometria's Consumer Census, the number one way for a retailer to make a customer feel understood is to reward them for their loyalty.

Fortunately, there are plenty of simple and cost-effective ways for today’s retail marketers to do just that—three of which we explore below.

💡 N.b. Although we cover loyalty programmes and how to market them, we also explore tips and tricks for brands that don't have a programme. 

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Topics: email marketing campaign ideas, Ecommerce lifecycle marketing, single customer view, retention marketing, ecommerce marketing blog, customer loyalty

Happy Birthday to Us! 5 Brands Expertly Marketing Their Milestones

Posted by Abi Davies 18 Jan 18

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Ecommerce marketers like yourselves have become accustomed to discussing cool ways to wish your subscriber base a happy birthday; but how often does conversation venture into the topic of shouting about your own, company-based milestones? 

In most cases, the answer is: hardly ever. But why is this?

Celebrating your brand's birthday is a brilliant opportunity to connect with your customers and say thank you for the part they've played in your journey so far.

… And do you know what else is great about anniversary emails? 

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Topics: product recommendation engines, retention marketing, ecommerce marketing blog, anniversary emails in ecommerce marketing

A Smart Marketer's Guide to Re-Engaging Inactive Customers

Posted by Rita Braga Martins 7 Dec 17

Rita's expert advice on re-engaging inactive customersFor this post, Ometria’s email marketing consultant, Rita, offers advice on how ecommerce marketers today can go about (a) identifying inactive customers, and (b) re-engaging them. 

In an ideal world, everyone in your database is an engaged contact, a frequent visitor and a frequent buyer. But as time goes by, any list of contacts will become partly disengaged (and potentially inactive). 

When this happens, you’ll hopefully be acquiring new contacts who can make up for those no longer engaged—but this isn’t always the case, and gradually most retail businesses will see their email revenues go down despite a growth in their database. 

Which is why you should focus on re-engaging those who are inactive. Here are a few other reasons why:

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Topics: Segmentation in ecommerce marketing, single customer view, ecommerce marketing advice, re-engaging inactive customers, retention marketing

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