4 Symptoms of an Unhealthy Retention Marketing Stack

Posted by Alegría 30 Nov 18

towering ecommerce marketing stackCustomer expectations are high; this much every retailer is aware of. But how to deliver experiences that meet and surpass customers' expectations is where the challenge lies - especially as 75% of consumers feel misunderstood by the retailers they shop with. 

This is hardly surprising considering the variety of options, plug-ins, add-ons and platforms are readily available. It can be overwhelming and underproductive. Marketing tech stacks are often more of a hindrance than a help. (See our latest download for more). So what are the key giveaways you're in need of an overhaul? 

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Topics: retention marketing, the modern retention marketing stack

4 Big Reasons You Should Be Using Retail-Specific Marketing Tech

Posted by Alegría 2 Aug 18

As marketers become more reliant on their tech stack to ensure efficiency, help them be data-led, and take over some of the heavy-lifting and repetitive day-to-day tasks, the choice of available marketing providers has skyrocketed.

Ever cast your eye across Scott Brinker’s Martech Landscape? 

marketing_technology_landscape_2018_slide (1)

When it started out in 2011 there were a casual 150 providers on it - a figure that has ballooned to nearly 7000 this year.

As a marketer, the prospect of keeping track of this burgeoning landscape of solutions may be giving you palpitations. Instead of grabbing your magnifying glass to check out the endless possibilities in the infographic above, how about hearing us out on something we think is going to be big in the future of martech: verticalisation.

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Topics: retention marketing, Ecommerce lifecycle marketing

A Glimpse into Café Du Cycliste’s Retention Marketing Strategy

Posted by Abi Davies 13 Apr 18

Café du CyclisteLast month, our CEO Ivan penned an article for Internet Retailing about why it’s so dangerous for today’s retail brands to focus all of their marketing efforts on acquisition and one-off sales, in the blind hope this will keep generating enough revenue to stay afloat.

The crux of the article is this: if tomorrow’s ecommerce marketers want to thrive, they need to ditch these tactics and adopt a more customer-centric approach. And when Ivan says “customer”, he means the individual. Because that’s what your customers are: individuals.

The foundation of Ometria, as a platform, has always been to enable retailers to send meaningful marketing messages that resonate with every single recipient.

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Topics: Email marketing tips, Retail marketing news, ecommerce lessons, Ometria platform, ESP, ecommerce marketing blog, ecommerce marketing examples, retention marketing, Café du Cycliste

How to Be Better at Recognising Customer Loyalty in Your Marketing Campaigns

Posted by Abi Davies 1 Feb 18

loyalty .pngLucrative, reliable and likely to recommend you to their mates, we all know how sacred loyal customers are.

… But do we know how important it is to recognise and reward them?

Because, according to Ometria's Consumer Census, the number one way for a retailer to make a customer feel understood is to reward them for their loyalty.

Fortunately, there are plenty of simple and cost-effective ways for today’s retail marketers to do just that—three of which we explore below.

💡 N.b. Although we cover loyalty programmes and how to market them, we also explore tips and tricks for brands that don't have a programme. 

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Topics: ecommerce marketing blog, single customer view, retention marketing, Ecommerce lifecycle marketing, email marketing campaign ideas, customer loyalty

Happy Birthday to Us! 5 Brands Expertly Marketing Their Milestones

Posted by Abi Davies 18 Jan 18

anniversary campaigns.png

Ecommerce marketers like yourselves have become accustomed to discussing cool ways to wish your subscriber base a happy birthday; but how often does conversation venture into the topic of shouting about your own, company-based milestones? 

In most cases, the answer is: hardly ever. But why is this?

Celebrating your brand's birthday is a brilliant opportunity to connect with your customers and say thank you for the part they've played in your journey so far.

… And do you know what else is great about anniversary emails? 

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Topics: ecommerce marketing blog, retention marketing, product recommendation engines, anniversary emails in ecommerce marketing

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