November isn’t just Black, it’s Purple.
With Black Friday - 23rd November - around the corner, it’s easy to focus all your attention on one of the busiest days in the retailer calendar. But there’s another colour-crowned day that should be on your radar - Purple Tuesday.
Taking place today, Purple Tuesday is the recognition of a very important and underrepresented portion of your shoppers - those with disabilities.
The man behind the idea - Mike Adams - stresses how brands are losing out on an important percentage of purchasing customers: “The evidence suggests that shops are losing £11.4bn of sales from disabled people by not addressing their needs, either in store or online. Disabled people want to have a blended shopping experience like everyone else,”.