Ecommerce marketers like yourselves have become accustomed to discussing cool ways to wish your subscriber base a happy birthday; but how often does conversation venture into the topic of shouting about your own, company-based milestones?
In most cases, the answer is: hardly ever. But why is this?
Celebrating your brand's birthday is a brilliant opportunity to connect with your customers and say thank you for the part they've played in your journey so far.
… And do you know what else is great about anniversary emails?