Happy Birthday to Us! 5 Brands Expertly Marketing Their Milestones

Posted by Abi Davies 18 Jan 18

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Ecommerce marketers like yourselves have become accustomed to discussing cool ways to wish your subscriber base a happy birthday; but how often does conversation venture into the topic of shouting about your own, company-based milestones? 

In most cases, the answer is: hardly ever. But why is this?

Celebrating your brand's birthday is a brilliant opportunity to connect with your customers and say thank you for the part they've played in your journey so far.

… And do you know what else is great about anniversary emails? 

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Topics: product recommendation engines, retention marketing, ecommerce marketing blog, anniversary emails in ecommerce marketing

7 Product Recommendation Engines (and When to Use Them)

Posted by Abi Davies 4 Oct 17

Recommendation engines are difficult to get right (and not something you want to get wrong—unless you don’t mind ending up in Private Eye’s “Malgorithms” column).

But this doesn’t mean you should shun product recommendations altogether; on the contrary, in an industry dominated by personalisation, your brand should be investing more time and energy in making them accurate (and in no way annoying).

In this blog post, we’ve taken a look at seven different recommendation engines that can help you do just that. Whilst each one can be used in different ways for different emails (broadcast or automated), there are certain instances where specific engines lend themselves particularly well to specific campaigns; where this is the case, we’ve made a note using a ⭐ . 

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Topics: Ecommerce marketing resources, Ecommerce customer retention, Ecommerce personalisation, Ecommerce marketing strategy, Ecommerce marketing tips, AI in ecommerce marketing, product recommendation engines

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