Once you've had that very first purchase from a customer, the journey to truly creating memorable experiences begins. Debatably, with a lot of brand focus on acquisition, the retention of shoppers is not given the same amount of attention. Here at Ometria, we know that a high customer retention rate is the key to more sales and increased loyalty.
In this post we discuss the reasons you may get in touch with a customer post purchase, and we'll soon follow with how to make those first purchase shoppers into returning customers..
The goal of writing this is to help you go about keeping first-time customers engaged by sending the right content at the right time; in other words, by using a brilliant customer lifecycle marketing strategy.