Consumer Census 2018: What 16-24 year olds tell us about the future of marketing

Posted by Alegría 18 Oct 18

kipras-streimikis-589185-unsplash copyDemanding, easily distracted and suffering from ‘avocado hand’: Millennials often get a bad rap. And what of their successors, Gen Z? Digital natives, Snapchat addicts who are more concerned with taking a great selfie than partying (according to some).

Whether or not these titles are deserved, both groups represent the future, shaping expectations about how brands should communicate with customers for years to come.

As part of our Consumer Census we looked at the responses from these two generations tell us about the future of marketing. Here are 5 things we found:


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Topics: improving customer retention rate, marketing automation

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