7 Fang-tastic Emails We Received From Retailers This Halloween

Posted by Abi Davies and Hannah Stacey 2 Nov 17

Ah, Halloween! For some, an opportunity to dress up as this year's biggest Netflix sensation, or raid Poundland for all the spooky paraphernalia you can get your hands on to deck out your house. For others, a time to cower at home with all the lights off to avoid pesky trick-or-treaters.

For marketers, however, the 31st October is a magical time to break the brand rules and have some fun—especially if (like us) you have a penchant for puns. 

And so, in the spirit of Halloween, here are seven great emails that stood out in our inboxes this 31st October. 

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Topics: Ecommerce email marketing, Halloween marketing ideas, Halloween newsletter templates

Halloween 2016: A Roundup of Scarily Good Marketing From Online Retailers

Posted by Abi Davies 1 Nov 16

Halloween marketing ideas Halloween. The only time of year when it’s possible to wear a zombie outfit to Waitrose (without raising too many eyebrows). To eat pumpkin pie and ghost shaped cookies whilst watching Hocus Pocus on repeat. To finally be able to fly a broomstick around your kitchen, pretending you’re the seeker for Gryffindor - about to catch the golden snitch!

...anyway.

It’s also a time of year when it’s acceptable - in fact, positively encouraged - for all you marketers to take a trip to the dark side and release your inner Tim Burton with ghostly gifs, spooky Snapchats and eerie emails.

So, which brands rose to the challenge and managed to conjure up some magical marketing campaigns in 2016? We spent October 31st haunting email accounts, social media and ecommerce sites to find out.

Thirsty to hear more? Read on…

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Topics: Ecommerce marketing resources, Ecommerce social media, Ecommerce branding, Snapchat, Halloween marketing ideas, Halloween newsletter templates

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