Ah, Halloween! For some, an opportunity to dress up as this year's biggest Netflix sensation, or raid Poundland for all the spooky paraphernalia you can get your hands on to deck out your house. For others, a time to cower at home with all the lights off to avoid pesky trick-or-treaters.
For marketers, however, the 31st October is a magical time to break the brand rules and have some fun—especially if (like us) you have a penchant for puns.
And so, in the spirit of Halloween, here are seven great emails that stood out in our inboxes this 31st October.