5 Symptoms of an Unhealthy Retention Marketing Stack

Posted by Abi Davies and Hannah Stacey 3 May 18

towering ecommerce marketing stackAccording to a recent CNBC article, the amount of retail space closing this year is on track to “break a record”.

This is hardly surprising: competition in the retail industry has never been so tough—as many well-known brands (young and old) fail to survive, new ecommerce names seem to keep popping up left, right and centre.

It is in this uncertain climate that retail marketers across the globe are rapidly shifting their attention away from quick wins and short-lived revenue spikes to the far more important issue of customer retention.

But, in 2018, just how easy is it to win (and maintain) customers’ loyalty?

As technology evolves, so customer expectations rocket—what was once considered novel is now commonplace. Consequently, retailers are having to do much more to stand out from the crowd and connect with shoppers in a more meaningful way.

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Topics: retention marketing, customer loyalty, GDPR and ecommerce marketing, ecommerce marketing advice, retail marketing guide, retention marketing strategies, improving customer retention rate

Answers To Three Frequently Asked Marketing Questions About the GDPR

Posted by Abi Davies 15 Mar 18

marketing questions GDPRWith the 25th May just around the corner, GDPR-related queries are no doubt pouring into lawyers’ inboxes thick and fast.

Whilst attempting to tackle all of them in one blog post would be a stretch, we’ve had a go at answering three questions we've noticed popping up again and again (that are particularly pertinent to ecommerce marketers).

These are:

  1. “What will the GDPR mean for the UK post-Brexit?”
  2. “Do I need to implement double opt-in?”
  3. “What’s the ePrivacy Regulation?”
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Topics: GDPR and ecommerce marketing, GDPR and retail, GDPR, GDPR FAQs

10 Things to Consider When Working With Your GDPR Lawyer

Posted by Julian Palmer 12 Jan 18

GDPR: 10 questions ecommerce marketers should ask their lawyersIn our last GDPR-related post, our in-house legal expert and General Counsel Julian Palmer took ecommerce marketers through everything they should know ahead of the EU’s upcoming regulation.

Fast-forward two months and Julian is back— this time talking about ten things retailers should bear in mind when choosing, and working with, a GDPR lawyer.

From the sort of legal firms to seek out to the services you can expect, here’s what he suggests.

p.s. We've written a no-nonsense guide to GDPR for retail marketers- you can download it by clicking here.

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Topics: ecommerce marketing blog, GDPR and ecommerce marketing, GDPR and retail, Data-driven marketing

Expert Opinion: Six Things All Ecommerce Marketers Should Know About GDPR

Posted by Julian Palmer 16 Nov 17

Brussels Belgium GDPR. Sure, everyone's talking about it but it's still difficult to figure out exactly how it affects us.

But with the deadline looming on the horizon, it's time for retailers to take action.

In this blog post, Ometria's resident GDPR expert and General Counsel Julian Palmer explains exactly what it means for ecommerce marketers.

Before you crack on reading the post, here are a key few terms explained:

Data controller: the business that determines the purposes and means of the processing of personal data

Data subject: a natural person(a human rather a corporate body) , who can be identified, or is identifiable, directly or indirectly

Processing: includes collecting, recording, organising, structuring, storing, adapting and retrieving personal data

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Topics: GDPR, GDPR and ecommerce, GDPR and ecommerce marketing, GDPR and retail

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