GDPR. Sure, everyone's talking about it but it's still difficult to figure out exactly how it affects us.
But with the deadline looming on the horizon, it's time for retailers to take action.
In this blog post, Ometria's resident GDPR expert and General Counsel Julian Palmer explains exactly what it means for ecommerce marketers.
Before you crack on reading the post, here are a key few terms explained:
Data controller: the business that determines the purposes and means of the processing of personal data
Data subject: a natural person(a human rather a corporate body) , who can be identified, or is identifiable, directly or indirectly
Processing: includes collecting, recording, organising, structuring, storing, adapting and retrieving personal data