Answers To Three Frequently Asked Marketing Questions About the GDPR

Posted by Abi Davies 15 Mar 18

marketing questions GDPRWith the 25th May just around the corner, GDPR-related queries are no doubt pouring into lawyers’ inboxes thick and fast.

Whilst attempting to tackle all of them in one blog post would be a stretch, we’ve had a go at answering three questions we've noticed popping up again and again (that are particularly pertinent to ecommerce marketers).

These are:

  1. “What will the GDPR mean for the UK post-Brexit?”
  2. “Do I need to implement double opt-in?”
  3. “What’s the ePrivacy Regulation?”
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Topics: GDPR and ecommerce marketing, GDPR and retail, GDPR, GDPR FAQs

Expert Opinion: Six Things All Ecommerce Marketers Should Know About GDPR

Posted by Julian Palmer 16 Nov 17

Brussels Belgium GDPR. Sure, everyone's talking about it but it's still difficult to figure out exactly how it affects us.

But with the deadline looming on the horizon, it's time for retailers to take action.

In this blog post, Ometria's resident GDPR expert and General Counsel Julian Palmer explains exactly what it means for ecommerce marketers.

Before you crack on reading the post, here are a key few terms explained:

Data controller: the business that determines the purposes and means of the processing of personal data

Data subject: a natural person(a human rather a corporate body) , who can be identified, or is identifiable, directly or indirectly

Processing: includes collecting, recording, organising, structuring, storing, adapting and retrieving personal data

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Topics: GDPR, GDPR and ecommerce, GDPR and ecommerce marketing, GDPR and retail

Double Opt-In: What Does the Perfect Process Look Like?

Posted by Abi Davies 17 Jul 17

The single vs double opt-in debate is as famous as it is long-running within ecommerce marketing, but for those unacquainted let us briefly explain. 

Single opt-in is where a contact is automatically added to a marketing list when they give their email address to a retailer. They are not given the opportunity to confirm that they want to be on the list.

Double opt-in, on the other hand, involves a second step: once a contact has submitted their email address, they first need to confirm they want to be added to a mailing list by clicking a link in a confirmation email. It’s only once they’re fully subscribed that they’re sent a welcome email:

double opt-in process in ecommerce email marketing

Which is better?

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Topics: GDPR, Double opt-in process, Ecommerce email marketing

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