According to research carried out by Retail Week and ICM, the average UK shopper will spend over £400 on Christmas-related shopping this year. Moreover, around 83 per cent of those shoppers are likely to spend at least some of that money online.
With this in mind, we thought it was about time we kicked off our first festive blog post of the season.
No doubt most of you marketers will already have your holiday-themed newsletters sussed—but what about your triggered emails?
You know: those automated messages sent to recipients following a specific action, namely: signing up to your newsletter (welcome email), looking at an item on your site (browse abandonment email), leaving an item in their basket (cart abandonment email) and actually buying something (post purchase email).
Sent when a recipient is most engaged, these emails are the ones that tend to get the highest click-through rate, so ignoring them around this time of year is akin to moaning you have nothing to wear for your Christmas party when you have at least five dresses sitting in your wardrobe—tag still on.
But we know how time and resource-starved ecommerce retailers today tend to be, which is why we’ve made an easy-to-follow list of ways you can deck out these emails in time for November.
There’s a lot to say so—to make all this information easier to absorb—we’ve looked at each campaign individually.