How to Get Your Holiday Shoppers Spending Again

Posted by Abi Davies 21 Nov 17

ecommerce marketing and festive shoppers From inflation to business rates increases to a weak pound, there’s no denying that 2017 has been a bit of a mixed bag for retailers. However, ecommerce marketers should nevertheless be preparing themselves for a flurry of festive shoppers over the next month and a half.

Whilst most of you will no doubt already have your Christmas campaigns firmly in place (many of you will have already sent them out), it’s worth thinking about how you can make doubly sure everyone who has shopped with you in Christmases gone by revisits you over the next couple of months to spend again. 

Below are four ways you can go about doing this. 

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Topics: Festive marketing campaign for retailers, Christmas email marketing from retailers, Christmas campaigns, festive tips for retailers, Christmas promotion, Christmas marketing ideas, Targeting gift shoppers at Christmas

6 Terrific Tactics for Engaging Your VIP Customers This Christmas

Posted by Abi Davies 19 Oct 16

As the nights get even shorter and Selfridges’ Christmas Shop starts to get busier, it’s becoming increasingly clear that Christmas is on its merry way. 

Whilst your Christmas email marketing strategy is probably signed, sealed and waiting to be delivered, have you thought about how you can reach out to those who really matter most?

From bespoke gifts in the post to an in-store carol service, here’s how you can make your favourite (after all, these are the people who spend most with you) customers feel loved this Christmastide. 

If you're not sure who your best customers are, you can read our post on identifying VIPs here.

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Topics: Ecommerce marketing tips, Christmas marketing, Ecommerce Christmas marketing, Festive marketing campaign for retailers

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