4 Retailers Proving Welcome Emails Are Still a Smart Way to Tell Your Brand's Story

Posted by Hannah Stacey 9 May 18

Ecommerce welcome emails In the online retail space, brand storytelling is essential for any ecommerce retailer wanting to set themselves apart from the crowd and build a database of loyal customers and prospects.

Welcome emails are a unique opportunity to achieve brand buy-in early on in the customer journey (at a time when it's most important to make a great impression and foster connections).

This blog post will take a look at four online retailers using their welcome emails as a golden opportunity for some good old brand storytelling. By that, we mean that they... 

  • Have a clear brand tone of voice

  • Convey the brand’s values and ethos

  • Tell the brand’s story
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Topics: Ecommerce examples, ecommerce welcome email, Brand storytelling, Brand tone of voice

Five Reasons Why This Fashion Brand's Welcome Series Is So Good

Posted by Abi Davies 3 May 17

welcome email template Question: Why do people sign up to brands’ mailing lists?

Is it because they never want to see or hear from that brand again? Because they don’t want to be pestered with its news and updates, latest collections and blog content?

We don’t think so.

The reason people choose to enter their email address into a popup box asking them to do so is because they like the look of the ecommerce site they are browsing and want to learn more.

Which is why it’s such a disappointment when a brand doesn’t get in contact following a new sign up to say that very first “hello”.

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Topics: Ecommerce marketing strategy, Ecommerce customer acquisition, ecommerce welcome email

Ecommerce Customer Metrics, and How Marketers Can Move Them

Posted by James Dunford Wood 19 Apr 17

key customer metrics for ecommerce marketers Two of the most common questions I get asked by online retailers I work with are:

“What customer metrics should I be tracking?”

“Which ones should I be looking to influence?”

Typically most ecommerce managers and digital marketing managers will be tracking top line metrics like revenue per marketing channel and conversion rate, but it is surprising that the ones who are tracking metrics such as repeat rate, new customer revenue and time to second purchase are still in a minority.

These are all crucial metrics to be looking at, and if you can optimise them the long term health of your business can be greatly enhanced.

So let’s break them down.

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Topics: Ecommerce metrics, Ecommerce customer retention, Ecommerce marketing tips, Ecommerce customer acquisition, ecommerce welcome email

A Guide to Sending Brilliant Ecommerce Welcome Emails

Posted by Hannah Stacey 7 Apr 17

Ecommerce welcome emails Despite today's focus on personalisation, the majority of online retailers out there are still sending generic, undifferentiated marketing emails.

Why?

Because most digital marketing channels have always had low variable costs; i.e. it doesn't cost much more to send 1000 emails than to send one.

Consequently, marketers have become accustomed to sending the same message to an entire email list. And that used to be okay, but not any more. 

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Topics: Ecommerce personalisation, Customer lifecycle marketing, Ecommerce marketing tips, ecommerce welcome email

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