Although not new to any savvy retail marketer, welcome emails are a vital part of lifecycle marketing – they set the tone of the interactions you have with your new subscriber and whether you're a brand they're excited to spend with.
As customers have more options to choose from, their inboxes swell with emails from retailers wanting to make sure they become a loyal customer. This means your first initial email is a deciding factor. Taking your welcome campaign to the next level is no longer an option - it's a necessity.
So, how can you ensure you are efficiently crafting truly personal and innovative campaigns on a, sometimes, pretty large scale?