Let’s face it, product pages are often more functional than fetching.
It’s understandable: when you’re building and testing pages that are geared towards selling, the overall 'feel' of a product page - creating that killer first impression - can sometimes take a backseat to cramming in all of the elements you think should be there to encourage a purchase: social sharing buttons, big calls to action, shipping information, product images and videos etc. (LingsCars.com on the right being an extreme example of this!).
And while undoubtedly many of these elements are crucial in clinching a sale, it’s important to remember that product pages are also an extension of your brand and your story; they’re there to get people excited about your products, to add a bit of 'wow' factor.
This blog post will look at thirteen product page examples - brands who have the best of both worlds, combining all the essential elements of high-converting product pages with some seriously slick design: these guys get the job done, and look pretty fly while they’re at it.