Seven Smart Ways to Optimise Your Email Marketing Campaigns for Black Friday 2017

Posted by Abi Davies 9 Nov 17

Last November, research carried out by our in-house data scientist revealed that, whilst Black Friday shoppers tend to be less valuable (in the long-term) than those acquired throughout the rest of the year, the annual event continues to be an indispensable revenue-making opportunity for retailers.

The research also indicated that, when it comes to engaging and converting Black Friday shoppers, email is still the most powerful and effective channel to use.

black friday 2016 stats

With this in mind, and with only 15 days to go until this year’s festive sale frenzy, we’ve put together seven smart ways ecommerce marketers can optimise their Black Friday marketing campaigns this year;focusing specifically on:

  1. Who to send the campaign to?
  2. What to send them?
  3. How to send it?
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Topics: Ecommerce email marketing, Ecommerce customer retention, Ecommerce tone of voice, Black Friday, Ecommerce lifecycle marketing, Black Friday 2017 marketing tips

7 Examples of Creative Ecommerce CTAs (and What Makes Them Irresistibly Clickable)

Posted by Abi Davies 10 May 17

Put simply, a CTA (call-to-action) refers to the copy ecommerce marketers use when they want a consumer to take a specific action—the most obvious of which being ‘Shop Now’.

But CTAs don’t have to be about driving sales; from asking consumers to read an article to encouraging them to provide their date of birth, a call to action can also be used to (for example) build a community or collect useful customer data.

Whatever their purpose, CTAs are important—as important as a headline or hero image. And yet, time and again, we recycle the same old stock phrases in our ecommerce marketing (be it email, on-site, social media or direct mail).

That said, there are a growing number of brands exchanging generic CTAs for more creative, compelling ones. To show you what we mean, listed below are seven examples we stumbled across recently (and couldn’t resist clicking).

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Topics: Ecommerce marketing tips, Ecommerce tone of voice, A/B testing ecommerce,, CTA ecommerce marketing

6 Ecommerce Brands with a Genuinely Great Tone of Voice

Posted by Abi Davies 9 Jun 16

German writer Johann Wolfgang von Goethe once said, "Personality is everything in art and poetry." However, had ecommerce existed during the eighteenth century, we believe this quote would have read: "Personality is everything in art, poetry and ecommerce."

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Topics: Ecommerce email marketing, Ecommerce examples, Ecommerce social media, Ecommerce branding, Ecommerce marketing tips, Ecommerce content marketing, Ecommerce tone of voice, CTA ecommerce marketing

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