Love them or hate them, when it comes to building your email database, popups are always part of the conversation.
We’re referring, of course, to the small windows that appear, unannounced, in front of a retailer’s page when you visit their site - stopping your from doing anything until you either: enter your email address, acknowledge their announcement or hit the cancel button.
Due to their interruptive nature, popups can be a source of anger or exasperation among online shoppers - especially those who are, let’s say, in a rush or trying to use their phone with one hand whilst carrying shopping with the other.
Because of this, popups can also be a source of anxiety for online retailers concerned about high bounce rates.
And yet, despite all this doom and gloom, research is continuously on popups’ side. For example, according to conversion optimization platform JustUno, health and lifestyle company SkinnyMe Tea managed to increase email opt ins by 758% after adding pop up promotions to their website in 2015.
This proves that popups can work; but how can ecommerce marketers make sure their own versions encourage browsers to buy not bounce?
By making them genuinely awesome.
For this blog post, we visited over 50 different ecommerce sites to see which brands are getting popups right. Listed below are our top nine, and why they made the cut.