In the words of Mugatu, Pinterest— so hot right now.
The company, which reportedly makes all of its money from advertising, is predicted to generate over $500 million in revenue this year, and is rumoured to be well on the way to an IPO.
Over the last couple of years, Pinterest has simultaneously introduced strategic features for advertisers, such as Promoted and Buyable Pins, and established itself as a cost-effective, organic marketing channel for brands on a budget.
Thanks to its first-class visual discovery tools (including the recently updated Chrome extension plugin), clean and organised layout (who doesn’t love a mood board?) and reputation as a go-to source of style, design and culinary inspiration, Pinterest is a great way to not just acquire new followers, but also keep existing customers engaged.
If anyone understands Pinterest’s true potential, it’s brides to be. Boards devoted to wedding gowns, suits, bridesmaid dresses, colour-schemes, venue inspiration, vintage cars and bouquets abound on the site, making it a goldmine for brands catering to those gearing up for the big day.