5 Marketing Channels You Should Be Personalising Right Now

Posted by Abi Davies 23 Aug 17

personalized marketingOver the past couple of years, the level of personalisation customers expect from retailers has rocketed.

A one off email using a recipient’s first name is no longer novel; today, marketers can (and should) adopt a cross-channel strategy that is driven and shaped by the customer.

What does this actually look like?

Well, instead of a customer receiving generic campaigns/messages that in no way resonate with them individually, they will receive the right message at the right time and on the best marketing channels for them.

To know what to send each customer, and the optimal time and marketing channels to do it, marketers will first need to have access to the following pieces of data:

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Topics: Ecommerce personalisation, cross-channel marketing, cross-channel marketing strategy, dynamic content, Segmentation in ecommerce marketing

6 Invaluable Lessons in Personalisation From One of the UK's Hottest Online Retailers

Posted by Abi Davies 1 Jun 17

personalised children's books from WonderblyFive years ago, four friends—Pedro, Asi, Tal and David—put their heads together to figure out how they could create a perfectly personalised children’s book using cutting-edge technology.

Combining code with copy, automation with imaginative illustration, the boys worked around the clock until they eventually had a (pretty awesome) finished product.  

After launching as Lost My Name (named after their first picture book, The Little Boy Who Lost His Name), the four founders were met with instant success—an unprecedented number of copies were sold, followed by lots of positive feedback.

Fast forward to 2017 and the retailer, now called Wonderbly, has gone from being a fun passion project to an award-winning ecommerce business with customers dotted across the globe. 

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Topics: Ecommerce personalisation, Ecommerce marketing tips, cross-channel marketing strategy, Lost My Name, Data powered marketing, Wonderbly

Ecommerce Web Form Design Best Practices: 12 Tricks for Making Your Forms Less Tiresome

Posted by Hannah Stacey 23 May 17

web form exampleHands up who actively enjoys filling out web forms?

Oh, so nobody then. Unfortunately, however, if you’re an online retailer a web form is usually the obstacle between you and an important customer action - be it a newsletter subscription, an account login or, most importantly, a purchase. 

Poor design in the sign-up and checkout process is undoubtedly a key contributor to cart abandonment rates (as well as escalating visitor stress levels), so making form-filling as easy and frictionless an activity as possible means everyone is a winner.

True, it’s never going to be an exhilarating experience, but there are a number of subtle tactics and tricks you can employ to make it seem less tedious. Here are twelve important web form design best practices.

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Topics: Ecommerce ux, Ecommerce personalisation, Ecommerce marketing strategy, Ecommerce marketing tips

4 clever cross-channel tactics to boost your festive campaigns

Posted by Abi Davies 8 Nov 16

Haddon Sundblom Christmas AdEver since artist Haddon Sundblom created the (now legendary) Father Christmas ads for Coca Cola during the early twentieth century, Christmas has been recognised as a huge commercial opportunity within the retail world and beyond.

Fast-forward almost a century and Christmas has become a time of year that's noisier than ever - and not just around the dinner table following a few too many sherries.

With retail giants spending an increasing amount of money on powerful TV adverts and impressive billboards, how can smaller brands cut through the competition and make their mark?

Using data.

For this blog post, we've looked at four ways retailers - big and small - can join up the different channels at their disposal to target customers in a personalised, relevant way this Christmas.

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Topics: Ecommerce personalisation, Ecommerce marketing strategy, Ecommerce branding, Christmas marketing

Browse Abandonment 2.0: Everything Ecommerce Marketers Need to Know

Posted by Abi Davies 30 Sep 16

Edit_Blog_Post___How_to_avoid_a_browse_abandonment_disaster-1.pngWe’ve all been there: you look at an item online, decide you don’t like it, but continue to be hounded by retargeting ads wherever you click for the following five months. Or you buy your boyfriend a birthday present online only to receive a menswear recommendation a few weeks later in an em
ail incentivising you to come back (...despite your long history of womenswear purchases on that same site). 

Nothing spells insincere like a brand that doesn’t know its own customers. 

It doesn’t have to be this way. For this blog post, Ometria’s head of product, Djalal, and head of ecommerce, Paul Henri, explain how - using the single customer view  - you can effectively retarget visitors to your site using a combination of different channels.

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Topics: Ecommerce customer retention, Ecommerce personalisation, browse abandonment campaign

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