Ecommerce Events, Trade Shows and Conferences in 2017 & 2018

Posted by Hannah Stacey 27 Oct 17

Lifecycle_the smart ecommerce marketing conference Conferences and events provide a great opportunity to network, learn new things and scope out the competition (or a combination of all of these things).

Below is a comprehensive list of all the ecommerce events for the year ahead - giving you the full lowdown on the what, when, where and how much. 

Think we've missed anything important? Let us know in the comments section at the bottom of the page!

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Topics: Ecommerce marketing resources, Ecommerce events, Ecommerce marketing tips

7 Product Recommendation Engines (and When to Use Them)

Posted by Abi Davies 4 Oct 17

Recommendation engines are difficult to get right (and not something you want to get wrong—unless you don’t mind ending up in Private Eye’s “Malgorithms” column).

But this doesn’t mean you should shun product recommendations altogether; on the contrary, in an industry dominated by personalisation, your brand should be investing more time and energy in making them accurate (and in no way annoying).

In this blog post, we’ve taken a look at seven different recommendation engines that can help you do just that. Whilst each one can be used in different ways for different emails (broadcast or automated), there are certain instances where specific engines lend themselves particularly well to specific campaigns; where this is the case, we’ve made a note using a ⭐ . 

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Topics: Ecommerce marketing resources, Ecommerce customer retention, Ecommerce personalisation, Ecommerce marketing strategy, Ecommerce marketing tips, AI in ecommerce marketing, product recommendation engines

Lessons in Content Marketing From 5 Editorial-First Ecommerce Sites

Posted by Abi Davies 27 Jul 17

Front_cover_of_Vogue_magazine_April_1922You only have to flick through century-old copies of fashion magazines like Vogue and Harper's BAZAAR to know that content and commerce have always gone hand in hand. It’s obvious why: the two industries complement one another, commercially and financially.

But there’s a big difference between the mutually beneficial relationship editorial and retail shared during the early twentieth century, and what we have today: ecommerce sites creating their own content as a way to form more meaningful relationships with customers.

Having been on the retail agenda since at least 2012, we have now reached the point where editorial is not just a “bonus” for retailers, but, in some instances, the lifeblood of a brand.

From a makeup brand born out of a blog to a consumer magazine’s own online store, below are five editorial-first ecommerce sites—and what they can teach us about the art of content marketing.

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Topics: Ecommerce marketing tips, Ecommerce content marketing, Editorial-first ecommerce brands

6 Invaluable Lessons in Personalisation From One of the UK's Hottest Online Retailers

Posted by Abi Davies 1 Jun 17

personalised children's books from WonderblyFive years ago, four friends—Pedro, Asi, Tal and David—put their heads together to figure out how they could create a perfectly personalised children’s book using cutting-edge technology.

Combining code with copy, automation with imaginative illustration, the boys worked around the clock until they eventually had a (pretty awesome) finished product.  

After launching as Lost My Name (named after their first picture book, The Little Boy Who Lost His Name), the four founders were met with instant success—an unprecedented number of copies were sold, followed by lots of positive feedback.

Fast forward to 2017 and the retailer, now called Wonderbly, has gone from being a fun passion project to an award-winning ecommerce business with customers dotted across the globe. 

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Topics: Ecommerce personalisation, Ecommerce marketing tips, cross-channel marketing strategy, Lost My Name, Data powered marketing, Wonderbly

Ecommerce Web Form Design Best Practices: 12 Tricks for Making Your Forms Less Tiresome

Posted by Hannah Stacey 23 May 17

web form exampleHands up who actively enjoys filling out web forms?

Oh, so nobody then. Unfortunately, however, if you’re an online retailer a web form is usually the obstacle between you and an important customer action - be it a newsletter subscription, an account login or, most importantly, a purchase. 

Poor design in the sign-up and checkout process is undoubtedly a key contributor to cart abandonment rates (as well as escalating visitor stress levels), so making form-filling as easy and frictionless an activity as possible means everyone is a winner.

True, it’s never going to be an exhilarating experience, but there are a number of subtle tactics and tricks you can employ to make it seem less tedious. Here are twelve important web form design best practices.

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Topics: Ecommerce ux, Ecommerce personalisation, Ecommerce marketing strategy, Ecommerce marketing tips

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