How to Send Great Win-Back Email Campaigns

Posted by Alegría 8 Feb 19

All marketers have heard it before: acquiring a new customer is usually more costly than getting an already-rick-roll-astley-never-gonna-give-you-upacquired customer to repurchase. 

But given that we all know how valuable repeat customers are, it’s surprising how little effort many online retailers put into re-activating customers that are at risk of lapsing, especially those who have been great customers in the past. In the world of customer relationships, retailers' approach should be more Rick Astley and less Ariana Grande.

With 61% of consumers frustrated that their loyalty is not recognised - the loss of existing customers is something that remains an issue for retail marketers. 

Losing a few customers here and there is part and parcel of running an online store, but by using advanced strategies to win back lapsed customers, online retailers are missing out both an opportunity to re-align consumers to their brand and increase revenue.  

This blog post aims to provide an overview of how you can use advanced tactics in your emails to win back lost customers and provide them with tailored content that reminds them your recognise their importance as a shopper with your brand. 

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Topics: Ecommerce customer retention, Ecommerce marketing tips, win back email campaigns

A Guide to Sending Brilliant Ecommerce Welcome Emails

Posted by Alegría 15 Jan 19

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Although not new to any savvy retail marketer, welcome emails are a vital part of lifecycle marketing – they set the tone of the interactions you have with your new subscriber and whether you're a brand they're excited to spend with. 

As customers have more options to choose from, their inboxes swell with emails from retailers wanting to make sure they become a loyal customer. This means your first initial email is a deciding factor. Taking your welcome campaign to the next level is no longer an option - it's a necessity. 

So, how can you ensure you are efficiently crafting truly personal and innovative campaigns on a, sometimes, pretty large scale?

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Topics: Ecommerce personalisation, Customer lifecycle marketing, Ecommerce marketing tips, ecommerce welcome email

8 Automated Campaigns Every Retailer Should be Sending Throughout the Customer Journey

Posted by Alegría Adedeji 28 Jun 18

You walk into the wedding party of a close friend; you know that you’re going to have to speak with people, so you get ready. 

Some of the guests are close friends, some you’ve met once or twice before and a few you have never met. Imagine if you were to walk up to one of your oldest and dearest friends and formally introduce yourself as though they were a stranger. Or go to a guest you have met for the very first time and, without any introduction, proceed to launch into the gory details of a particularly unpleasant bout of food poisoning you’d just experienced - chances are they’ll be avoiding you for the rest of the nuptials.

The way you greet each of the guests will differ, because the relationship differs - it’s all about context.

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Topics: Ecommerce email marketing, Ecommerce marketing tips

Ecommerce Events, Trade Shows and Conferences in 2018

Posted by Hannah Stacey 13 Apr 18

Lifecycle_the smart ecommerce marketing conference Conferences and events provide a great opportunity to network, learn new things and scope out the competition (or a combination of all of these things).

Below is a comprehensive list of all the ecommerce events for the year ahead - giving you the full lowdown on the what, when, where and how much. 

Think we've missed anything important? Let us know in the comments section at the bottom of the page!

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Topics: Ecommerce marketing resources, Ecommerce events, Ecommerce marketing tips

How Retailers Are Personalising Christmas This Year

Posted by Abi Davies 14 Dec 17

Christmas emails for ecommerce marketers "Blessed is the season which engages the whole world in a conspiracy of love!"

– Hamilton Wright Mabie

From carefully selecting your office Secret Santa to spontaneously hosting a Christmas dinner for friends, there’s something about this time of year which makes us more inclined to reach out to those around us and remind them how much we care.

For ecommerce marketers, this includes communicating with customers in a relevant and engaging way—whether that's to help them out with their Christmas shopping or just say hello.

Below are four retailers personalising their festive emails this December. 

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Topics: Ecommerce marketing tips, Ecommerce Christmas marketing, ecommerce marketing examples, Christmas campaign examples

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