How to Create a Killer Ecommerce Marketing Strategy

Posted by Edward Gotham 4 May 17

ecommerce marketing strategyGreat marketing campaigns emanate from a solid initial strategy. As Benjamin Franklin once said:

“Failure to plan is planning to fail”

So in this post we will show you how to create a killer ecommerce marketing plan to drive your ecommerce business ahead of your competitors.

In order to give some context to each section, I’ll be giving you excerpts from the marketing strategy for a fictitious ecommerce company in the fashion industry called ‘Danakil’.

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Topics: Ecommerce marketing strategy, Ecommerce marketing tips

Five Reasons Why This Fashion Brand's Welcome Series Is So Good

Posted by Abi Davies 3 May 17

welcome email template Question: Why do people sign up to brands’ mailing lists?

Is it because they never want to see or hear from that brand again? Because they don’t want to be pestered with its news and updates, latest collections and blog content?

We don’t think so.

The reason people choose to enter their email address into a popup box asking them to do so is because they like the look of the ecommerce site they are browsing and want to learn more.

Which is why it’s such a disappointment when a brand doesn’t get in contact following a new sign up to say that very first “hello”.

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Topics: Ecommerce marketing strategy, Ecommerce customer acquisition, ecommerce welcome email

How Brands Are Using Data to Create Cutting-Edge Direct Mail

Posted by Abi Davies 27 Apr 17

Direct Mail 101During the early noughties, retailers cut the amount of direct mail they were sending customers. Why? Because, following the onset of digital marketing, the idea of investing huge amounts of time and money in sending catalogues to an entire customer base seemed silly.

So why is this vintage marketing hack now making an epic comeback? 

To begin with, there’s the obvious point that it’s only human nature to enjoy receiving tangible gifts or handwritten notes in the post. Just look at the Dear You Project, a project set up by an Italian designer who missed good old fashioned letters so much she decided to send 80 letters to 80 unknown addresses and share the journey on social media.

But nostalgia isn’t the only reason. The primary reason direct mail is cool again is because of data; vast sets of data which can be accessed, consolidated and stored in one platform, ready for a marketer to segment and form what we now call the single customer view (SCV).

By having a detailed understanding of each and every customer, marketers today can rest assured their direct marketing is being sent to the right group of people, at the right time, in order to bring about a specific action.  

To give you some inspiration, here are six examples of brands using data and technology to send awesome direct mail.

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Topics: Ecommerce marketing strategy, Ecommerce marketing tips, cross-channel marketing, Ecommerce brands using direct mail

Cart Abandonment 2.0: What a Great Campaign Should Look Like in 2017

Posted by Abi Davies 23 Mar 17

It is a truth universally acknowledged that an ecommerce marketer in possession of a high cart abandonment rate must be in want of a kickass campaign.  

But what does a kickass cart abandonment campaign actually look like today? After all, almost half a decade has passed since we first started talking about this ecommerce marketing hack, and what was considered cutting-edge back then will likely be old-hat by now.

From dynamic content to cross-channel campaigns, this blog post has been written with the goal of showing all you hungry marketers how to take your cart abandonment emails from this …

cart abandonment email

… to this:

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Topics: Ecommerce customer retention, Ecommerce marketing strategy, Ecommerce marketing tips, cross-channel marketing, cart-abandonment campaign

What Exactly Is Cross-Channel Marketing In Ecommerce?

Posted by Abi Davies 9 Mar 17

cross-channel marketing ecommerceYou hear it bandied around the office on a daily basis; you spend meetings name dropping it to sound cool; it’s been sitting at the top of your to-do list for six months.

Cross-channel marketing: what is it, and why is it so important?

In this blog post, we’ll start by looking at its current definition—touching on its multifarious benefits—before rolling out our crystal ball to predict what’s in store for the future.

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Topics: Ecommerce marketing strategy, cross-channel marketing, cross-channel marketing strategy, omnichannel ecommerce, omnichannel marketing in retail

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