Happy Birthday to Us! 5 Brands Expertly Marketing Their Milestones

Posted by Abi Davies 18 Jan 18

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Ecommerce marketers like yourselves have become accustomed to discussing cool ways to wish your subscriber base a happy birthday; but how often does conversation venture into the topic of shouting about your own, company-based milestones? 

In most cases, the answer is: hardly ever. But why is this?

Celebrating your brand's birthday is a brilliant opportunity to connect with your customers and say thank you for the part they've played in your journey so far.

… And do you know what else is great about anniversary emails? 

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Topics: product recommendation engines, retention marketing, ecommerce marketing blog, anniversary emails in ecommerce marketing

10 Things to Consider When Working With Your GDPR Lawyer

Posted by Julian Palmer 12 Jan 18

GDPR: 10 questions ecommerce marketers should ask their lawyersIn our last GDPR-related post, our in-house legal expert and General Counsel Julian Palmer took ecommerce marketers through everything they should know ahead of the EU’s upcoming regulation.

Fast-forward two months and Julian is back— this time talking about ten things retailers should bear in mind when choosing, and working with, a GDPR lawyer.

From the sort of legal firms to seek out to the services you can expect, here’s what he suggests.

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Topics: Data-driven marketing, GDPR and ecommerce marketing, GDPR and retail, ecommerce marketing blog

Twenty-Two Must-Read Posts You Might Have Missed in 2017

Posted by Abi Davies 29 Dec 17

ecommerce posts you should have read in 2017As the New Year heaves into view, we've taken a step back to revisit some of our most popular blog posts published in 2017 - with a few of our favourites from elsewhere thrown in for good measure.

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Topics: Ecommerce marketing strategy, AI in ecommerce marketing, ecommerce marketing blog

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