Experiencing poor email deliverability is like spending hours preparing for a party only for one or two people to show up.
… Frustrating, disappointing and can feel like a waste of time.
Whilst we don’t know the magic formula to encouraging people to attend your events, we do know how you can boost the chances of your email campaigns actually arriving in recipients’ inboxes.
It all starts with three simple questions.
- Who are you sending to?
- What are you sending?
- How often are you sending?
Below, we take a closer look at each.
This blog post is based on our latest ebook: Email Deliverability for Retail Marketers, written by one of our in-house HTML experts Michela. If a comprehensive guide sounds more up your street, you can download your copy here.