As marketers become more reliant on their tech stack to ensure efficiency, help them be data-led, and take over some of the heavy-lifting and repetitive day-to-day tasks, the choice of available marketing providers has skyrocketed.
Ever cast your eye across Scott Brinker’s Martech Landscape?
When it started out in 2011 there were a casual 150 providers on it - a figure that has ballooned to nearly 7000 this year.
As a marketer, the prospect of keeping track of this burgeoning landscape of solutions may be giving you palpitations. Instead of grabbing your magnifying glass to check out the endless possibilities in the infographic above, how about hearing us out on something we think is going to be big in the future of martech: verticalisation.