ASOS and M&S: How Do Their Lifecycle Marketing Strategies Compare?

Posted by Abi Davies 7 Sep 17

It’s the (retail) news everyone is talking about: analysts have predicted ecommerce powerhouse ASOS may soon have a bigger market value than British centenarian Marks & Spencer. (M&S’s market value currently stands at £5.08bn, compared with ASOS’s £4.98bn.)

The announcement piqued our interest (naturally), prompting us to take a break from planning our imminent lifecycle conference and take a closer look at what the two retailers are up to with their email marketing.

Here are four things we found.

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Topics: Ecommerce email marketing, Ecommerce marketing strategy, ASOS email marketing, M&S email marketing, Ecommerce lifecycle marketing

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