The Customer Experience Formula: How Today's Retailers Can Outperform Customer Expectations

Posted by Paul Boudet 21 Mar 18

The customer experience formula.pngTwenty years ago, 'same-day delivery' for an online purchase didn't exist.

We quivered at the idea of using our debit card number on ‘the cloud’.

There was no such thing as Facebook, let alone shoppable Instagram posts.

Fast-forward to 2018 and my grandmother buys on Amazon. Regularly. She also writes product reviews and complains when her (free) delivery is late.

Online retailers should give themselves a pat on the back: they’ve created a two-trillion dollar industry in just 20 years.

And yet, while the addressable market keeps increasing, the barrier to entry keeps decreasing—cue fierce competition.

And, as in any industry, the impact of increased competition always leads to innovation. 

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Topics: Customer experience in ecommerce, ecommerce marketing blog, customer loyalty, ecommerce lessons, Email marketing tips

What Does AMP for Email Mean for Retail Marketers?

Posted by Abi Davies 27 Feb 18

Ometria blog post Interactive email.pngIn February, Gmail’s Product Manager, Aakash Sahney, revealed in a blog post that the email giant will be bringing the power of “AMP” to email through a developer preview of AMP for Email.

Sounds good—but what does it mean?

AMP stands for Accelerated Mobile Pages: an open-source framework designed to make mobile pages load faster and build rich web pages.

Consequently, it’s hoped that AMP for Email will enable developers (and, in-turn, email marketers) to design more engaging and relevant email experiences.
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Topics: ecommerce lessons, AMP for Email, Retail marketing news, Email marketing tips

Six of Our Favourite Valentine’s Day-Themed Emails 

Posted by Abi Davies 13 Feb 18

Happy Valentine's Day From irresistible Instagram competitions to seriously seductive offers, Valentine’s Day offers retailers a good excuse to spoil their customers and show how much they care.

But, as we all know, treating your nearest and dearest doesn't always mean presents and poetry—it’s also about just being there for them and, for retail marketers at least, providing a brilliant customer experience.

Whether it’s reminding recipients of looming shipping deadlines or helping a customer find the perfect gift, below we’ve listed six endearing (and genuinely helpful) emails that have caught our eye over the past couple of weeks.

Underneath each example, we’ve taken the opportunity to note down any of our own data-driven tips for making Valentine’s emails powerfully personalised.

(💡 Oh, and if you’re not a traditional ‘gift’ shop: don’t worry—in this post, we also explore examples of retailers using Valentine’s Day to simply create seasonable content and start a conversation with subscribers.)

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Topics: Ecommerce personalisation, valentine's day email marketing, ecommerce lessons

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