16 Brands that are Totally Winning at Shoppable Content

Posted by Hannah Stacey 13 Jun 17

Shoppable content“Content is king!” - the much-repeated mantra of marketers the world over - is rapidly taking on a new significance for online retailers, particularly those trying to get their voices heard in crowded marketplaces, such as fashion.

Undoubtedly, online retailers are wising up to the fact that today’s consumers are part of a new rich-media-driven world order in which making a purchase is often the result of contact with multiple brand touchpoints.

They’re realising that content is a vital contributor to brand experience and, increasingly, they’re blurring the lines between content and commerce, becoming publishers in their own right. Whether in the form of blogs, lookbooks, digital magazines or style guides, online stores are increasingly pushing out editorial-style content as a means of building communities and increasing brand interaction.

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Topics: Ecommerce examples, Ecommerce website design, Ecommerce ux, Ecommerce branding

The Online Fashion Lookbook: 6 Seriously Slick Examples You'll Want to Copy

Posted by Hannah Stacey 20 Apr 17

Online lookbooks enable fashion retailers across the globe to showcase new collections through images/videos that convey a “feel” or story for the new season.  

But while beautiful photography and carefully-considered styling often come as standard, many brands are pushing the boundaries of user experience design to present website visitors with an interesting browsing experience to complement their collections.

Here are some great examples of our favourites (click the image in each example to go to the real thing).   

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Topics: Ecommerce examples, Ecommerce ux, Ecommerce merchandising, Ecommerce marketing tips

Top Product Pages: our analysis of 5 great examples

Posted by Edward Gotham 10 Feb 17

5 great product pagesProduct pages aren't just a pretty landing page for purchasing. They are your online doorway to gaining customers and revenue.

We'’ve deconstructed the outstanding features on each of the chosen sites (and spotted some other key areas for improvement).

This post is designed to help you keep up-to-date with some of the latest trends, using examples from the top ecommerce product pages out there today.

Enjoy. 

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Topics: Ecommerce examples, Ecommerce website design, Ecommerce marketing resources, Ecommerce ux

29 excellent ecommerce blog posts you might have missed in 2016

Posted by Abi Davies 20 Dec 16

typewriter image Whilst reading an article in the New York Times recently, we came across the Jorge Luis Borges quote: ‘You are not what you write, but what you have read’.

Today, we have information on (almost) any topic at our fingertips; all it takes is a cursory Google search and - bam - five minutes later our perspective and outlook can change forever.

But, also thanks to technology, today we have more distractions than ever -  whether that’s the Mail’s sidebar of shame or Snapchat’s addictive filters. Consequently, it’s easy to miss genuinely useful content that could help you on your journey to ecommerce success.

So, to start 2017 feeling up-to-date and on top of your game, here are 29 articles from across the web (including a few of our own) you should have read this year.

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Topics: Ecommerce examples, Ecommerce marketing resources, Customer lifecycle marketing, ecommerce blog posts

A roundup of the best Christmas emails we've received so far

Posted by Abi Davies 13 Dec 16

christmas treeIt was around a month ago now that my first Christmas email of the year arrived in my inbox. It was like receiving that very first Christmas card at school - a simple form of communication, but somehow managing to announce the start of the most wonderful time of the year.

But, just like your 14th Christmas card (gone are those days!), it takes a lot for your 400th Christmas email to really make a big impression on you - the sad fact is, after a while they all start to look the same.

Luckily, there will always be the odd Christmas card - and Christmas email - that reignites that first, nostalgic Christmassy feeling in you. Whether it’s because of its amazing design or beautifully written message, some things just have the magic touch.

For me, these eight brands have just that - all for very different reasons.

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Topics: Ecommerce email marketing, Ecommerce examples, Christmas marketing

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