8 Big Ecommerce Marketing Questions Cohort Analysis Can Answer

Posted by Abi Davies 20 Sep 17

If you’ve avoided cohort analysis until now, we understand why. Anyone that's been given a lesson on how it works will know the state of confusion, anxiety and frustration it can initially bring about. 
what is cohort analysis? 
But trust us: once you *have* got it, it’s totally worth it—enabling you to explore the performance of your marketing in greater depth than ever before. In this blog post, we’ll cover the following areas:
  • What is cohort analysis? (A jargon-free, straightforward description)
  • How can ecommerce marketers use it?
  • Eight exemplary (ecommerce marketing) questions it can answer 

Coffee ready ☕ …? Let's begin.

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Topics: Ecommerce metrics, Ecommerce examples, cohort analysis

Best Ecommerce Product Pages: 13 First-Class Examples of Product Page Perfection

Posted by Hannah Stacey 14 Jul 17

Let’s face it, product pages are often more functional than fetching.

It’s understandable: when you’re building and testing pages that are geared towards selling, the overall 'feel' of a ecommerce product pageproduct page - creating that killer first impression - can sometimes take a backseat to cramming in all of the elements you think should be there to encourage a purchase: social sharing buttons, big calls to action, shipping information, product images and videos etc. (LingsCars.com on the right being an extreme example of this!).

And while undoubtedly many of these elements are crucial in clinching a sale, it’s important to remember that product pages are also an extension of your brand and your story; they’re there to get people excited about your products, to add a bit of 'wow' factor.

This blog post will look at thirteen product page examples - brands who have the best of both worlds, combining all the essential elements of high-converting product pages with some seriously slick design: these guys get the job done, and look pretty fly while they’re at it.

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Topics: Ecommerce examples, Ecommerce website design, Ecommerce ux, product page design, best ecommerce product pages

16 Brands that are Totally Winning at Shoppable Content

Posted by Hannah Stacey 13 Jun 17

Shoppable content“Content is king!” - the much-repeated mantra of marketers the world over - is rapidly taking on a new significance for online retailers, particularly those trying to get their voices heard in crowded marketplaces, such as fashion.

Undoubtedly, online retailers are wising up to the fact that today’s consumers are part of a new rich-media-driven world order in which making a purchase is often the result of contact with multiple brand touchpoints.

They’re realising that content is a vital contributor to brand experience and, increasingly, they’re blurring the lines between content and commerce, becoming publishers in their own right. Whether in the form of blogs, lookbooks, digital magazines or style guides, online stores are increasingly pushing out editorial-style content as a means of building communities and increasing brand interaction.

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Topics: Ecommerce examples, Ecommerce website design, Ecommerce ux, Ecommerce branding

The Online Fashion Lookbook: 6 Seriously Slick Examples You'll Want to Copy

Posted by Hannah Stacey 20 Apr 17

Online lookbooks enable fashion retailers across the globe to showcase new collections through images/videos that convey a “feel” or story for the new season.  

But while beautiful photography and carefully-considered styling often come as standard, many brands are pushing the boundaries of user experience design to present website visitors with an interesting browsing experience to complement their collections.

Here are some great examples of our favourites (click the image in each example to go to the real thing).   

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Topics: Ecommerce examples, Ecommerce ux, Ecommerce merchandising, Ecommerce marketing tips

Who's Winning at Mother's Day Marketing?

Posted by Rita Braga Martins 7 Mar 17

mother's day marketingEver forgotten to send a card for Mother’s Day? Experienced that sense of dread when you realise it’s Saturday and you’ve missed the deadline for getting your flower order in? Felt like a disappointing child when you’ve had to send a Mother’s Day text message instead of a gift?

It’s okay - we’ve all been there.

Luckily, a lot of ecommerce stores are here to help, whether you’re a last-minute panic buyer or you’re a little more organised.

We've seen retailers making huge efforts to differentiate their offers and product ranges with creative marketing campaigns, to inspire customers to buy the most special, meaningful gifts or all-time favourites for their mums.

Listed below are a few of our favourite so far (and if you’re like me and don't have a present yet, there's some pretty good ideas on how to make mum feel special this Mother's Day).

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Topics: Ecommerce email marketing, Ecommerce examples

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