4 Retailers Proving Welcome Emails Are Still a Smart Way to Tell Your Brand's Story

Posted by Hannah Stacey 9 May 18

Ecommerce welcome emails In the online retail space, brand storytelling is essential for any ecommerce retailer wanting to set themselves apart from the crowd and build a database of loyal customers and prospects.

Welcome emails are a unique opportunity to achieve brand buy-in early on in the customer journey (at a time when it's most important to make a great impression and foster connections).

This blog post will take a look at four online retailers using their welcome emails as a golden opportunity for some good old brand storytelling. By that, we mean that they... 

  • Have a clear brand tone of voice

  • Convey the brand’s values and ethos

  • Tell the brand’s story
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Topics: Ecommerce examples, ecommerce welcome email, Brand storytelling, Brand tone of voice

Marvellous Examples of Mother's Day Marketing from 12 Retailers

Posted by Rita Braga Martins 23 Feb 18

mother's day marketing from retailers Ever forgotten to send a card for Mother’s Day?

Experienced that sense of dread when you realise it’s Saturday and you’ve missed the deadline for getting your flower order in?

Felt like a disappointing child when you’ve had to send a Mother’s Day text message, instead of a gift?

It’s okay, we’ve all been there—including your customers. 

... Which is where brilliant retail marketing steps in. 

For this post, we've brought together a range of different (old and new) retail marketing campaigns, all designed to help online shoppers find exactly what they want in time for Mother's Day. 

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Topics: Ecommerce email marketing, Ecommerce examples

8 Big Ecommerce Marketing Questions Cohort Analysis Can Answer

Posted by Abi Davies 20 Sep 17

If you’ve avoided cohort analysis until now, we understand why. We know the state of confusion, anxiety and frustration it can initially bring about. 
what is cohort analysis?But trust us: once you *have* got it, it’s totally worth it—enabling you to explore the performance of your marketing in greater depth than ever before. In this blog post, we’ll cover the following areas:
  • What is cohort analysis? (A jargon-free, straightforward description)
  • How can ecommerce marketers use it?
  • Eight exemplary (ecommerce marketing) questions it can answer 

Coffee ready ☕ …? Let's begin.

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Topics: Ecommerce metrics, Ecommerce examples, cohort analysis

Best Ecommerce Product Pages: 13 First-Class Examples of Product Page Perfection

Posted by Hannah Stacey 14 Jul 17

Let’s face it, product pages are often more functional than fetching.

It’s understandable: when you’re building and testing pages that are geared towards selling, the overall 'feel' of a ecommerce product pageproduct page - creating that killer first impression - can sometimes take a backseat to cramming in all of the elements you think should be there to encourage a purchase: social sharing buttons, big calls to action, shipping information, product images and videos etc. (LingsCars.com on the right being an extreme example of this!).

And while undoubtedly many of these elements are crucial in clinching a sale, it’s important to remember that product pages are also an extension of your brand and your story; they’re there to get people excited about your products, to add a bit of 'wow' factor.

This blog post will look at thirteen product page examples - brands who have the best of both worlds, combining all the essential elements of high-converting product pages with some seriously slick design: these guys get the job done, and look pretty fly while they’re at it.

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Topics: Ecommerce examples, Ecommerce website design, Ecommerce ux, product page design, best ecommerce product pages

16 Brands that are Totally Winning at Shoppable Content

Posted by Hannah Stacey 13 Jun 17

Shoppable content“Content is king!” - the much-repeated mantra of marketers the world over - is rapidly taking on a new significance for online retailers, particularly those trying to get their voices heard in crowded marketplaces, such as fashion.

Undoubtedly, online retailers are wising up to the fact that today’s consumers are part of a new rich-media-driven world order in which making a purchase is often the result of contact with multiple brand touchpoints.

They’re realising that content is a vital contributor to brand experience and, increasingly, they’re blurring the lines between content and commerce, becoming publishers in their own right. Whether in the form of blogs, lookbooks, digital magazines or style guides, online stores are increasingly pushing out editorial-style content as a means of building communities and increasing brand interaction.

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Topics: Ecommerce examples, Ecommerce website design, Ecommerce ux, Ecommerce branding

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