Mother's day campaigns are going to be sent by every brand, and well, their mum. So how do you make sure yours stands out?
Ensuring you have insight on your customers means not only will you be able to increase your open-rate and encourage them to spend on their mums but you'll further endear them to your brand overall.
It's a challenge as everyone wants to show some appreciation to the matriarch in their lives - and you want to share campaigns that will do them all justice. Not an easy feat, but not impossible with these few tips.