Ecommerce Events, Trade Shows and Conferences in 2017 & 2018

Posted by Hannah Stacey 27 Oct 17

Lifecycle_the smart ecommerce marketing conference Conferences and events provide a great opportunity to network, learn new things and scope out the competition (or a combination of all of these things).

Below is a comprehensive list of all the ecommerce events for the year ahead - giving you the full lowdown on the what, when, where and how much. 

Think we've missed anything important? Let us know in the comments section at the bottom of the page!

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Topics: Ecommerce marketing resources, Ecommerce events, Ecommerce marketing tips

6 Examples of Enticing Experiential Marketing by Retailers

Posted by Abi Davies 22 Jun 17

Yoga event in-storeIn the battle to win unwavering customer loyalty, one thing's for sure: simply selling at people all the time just isn't going to cut it these days. 

And while the rise of online content marketing initiativessuch as influencer marketing, blogging, offering style advice (check out this blog post for some cool examples)that aim to win consumer affection for being helpful or informative has undoubtedly reached the retail mainstream, brands are moving this concept into the offline world too. 

From free yoga classes to wine-tasting events to coffee popups, the benefits of experiential retail marketing are clear: not only do they foster a deeper connection between retailers and their customers by encouraging shoppers to buy into a brand lifestyle, but they also bring great benefits such as:

  • Word of mouth marketing: While consumers are unlikely to talk to all their friends about an unremarkable trip to the shops, cool in-store experiences can help create a buzz around your brand to spread the word.
  • User-generated content: Linked to the above, creating designated hashtags and encouraging consumers to share their experiences on social can provide brands with a wealth of user-generated content that can further be used in their marketing campaigns.
  • In-store footfall: While direct selling may not be the name of the game, the additional footfall created by in-store events can have a knock on effect on sales.
  • Customer data: Offline events give brands the unique opportunity to look beyond a customer’s transactional data and get to know them more as people. All of this information can subsequently be used to send more interesting, tailored content. For example, a womenswear brand might host an in-store yoga workshop; after the event, the marketer could use attendee data to both enrich these customers' profiles (that they're interested in yoga, for example) but also create tailored follow-up marketing campaigns to encourage purchasing afterwards (a dedicated yoga-themed mailout with a special offer, for example).

And so, without further ado, here are six brands hosting awesome in-store experiences.  

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Topics: Ecommerce events, Ecommerce content marketing, ecommerce blog posts, Collecting offline data

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