Eight Savvy Brands Expertly Promoting Their Gift Guides This December

Posted by Abi Davies 22 Dec 17

In the rapidly expanding, kaleidoscopic world of ecommerce content marketing, there will always be some concepts that stand the test of time. We believe the humble gift guide is one of them.

What started out as a semi-precious, tangible object (with real pages) has quickly evolved into an online marketing staple: something that can be perused at any time, in any place, on any device.

Which is why, if your brand does have a digital edition of your gift guide, it’s always worth shouting about. After all, consumers won't proactively search for your guide, so it’s up to you to get it noticed.

For this blog post, we’ve taken a look at the way in which eight savvy brands are doing just that this Christmas. From email marketing to social media to on-site content, for each example we’ve included an image of the gift guide promotion in question, followed by a snapshot of the guide that appears once it’s been clicked.

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Topics: Ecommerce email marketing, Christmas email marketing from retailers, gift-guides and ecommerce marketing

Seven Smart Ways to Optimise Your Email Marketing Campaigns for Black Friday 2017

Posted by Abi Davies 9 Nov 17

Last November, research carried out by our in-house data scientist revealed that, whilst Black Friday shoppers tend to be less valuable (in the long-term) than those acquired throughout the rest of the year, the annual event continues to be an indispensable revenue-making opportunity for retailers.

The research also indicated that, when it comes to engaging and converting Black Friday shoppers, email is still the most powerful and effective channel to use.

black friday 2016 stats

With this in mind, and with only 15 days to go until this year’s festive sale frenzy, we’ve put together seven smart ways ecommerce marketers can optimise their Black Friday marketing campaigns this year;focusing specifically on:

  1. Who to send the campaign to?
  2. What to send them?
  3. How to send it?
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Topics: Ecommerce email marketing, Ecommerce customer retention, Ecommerce tone of voice, Black Friday, Ecommerce lifecycle marketing, Black Friday 2017 marketing tips

7 Fang-tastic Emails We Received From Retailers This Halloween

Posted by Abi Davies and Hannah Stacey 2 Nov 17

Ah, Halloween! For some, an opportunity to dress up as this year's biggest Netflix sensation, or raid Poundland for all the spooky paraphernalia you can get your hands on to deck out your house. For others, a time to cower at home with all the lights off to avoid pesky trick-or-treaters.

For marketers, however, the 31st October is a magical time to break the brand rules and have some fun—especially if (like us) you have a penchant for puns. 

And so, in the spirit of Halloween, here are seven great emails that stood out in our inboxes this 31st October. 

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Topics: Ecommerce email marketing, Halloween marketing ideas, Halloween newsletter templates

How 5 Ecommerce Brands Embraced LFW Fever

Posted by Abi Davies 14 Sep 17

ecommerce brands on LFWOnce upon a time, Fashion Week was something celebrated only by prestigious journalists, discerning buyers, top models and dexterous designers. Not anymore.

Thanks to social media (most notably Instagram, Snapchat and Google Search) the event today can be experienced (albeit through the lens of fashion bloggers and Instagrammers) by almost anyone—all in real time.

For the uninitiated, Fashion Week is an industry event that occurs biannually; once in February, and once in September.

The first ever Fashion Week was thought to have taken place in New York in 1903. Fast-forward 114 years, and versions of the event are taking place across the globe, with the “Big Four” being Paris, London, Milan and, of course, the Big Apple.

With an increasing number of ecommerce marketers today branching out and producing content that is less product-focussed and more journalistic, it’s no wonder that, for 2017's September London Fashion Week (LFW) , we received a plethora of emails marking the event.

Here are five of our favourites: 

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Topics: Ecommerce email marketing, ecommerce marketing, London Fashion Week ecommerce brands, London Fashion Week themed marketing

ASOS and M&S: How Do Their Lifecycle Marketing Strategies Compare?

Posted by Abi Davies 7 Sep 17

Following the news that ecommerce powerhouse ASOS may soon have a bigger market value than British centenarian Marks & Spencer, we decided it was time to take a closer look at what the two retailers are up to with their email marketing.

Here are four things we found.

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Topics: Ecommerce email marketing, Ecommerce marketing strategy, ASOS email marketing, M&S email marketing, Ecommerce lifecycle marketing

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