Marvellous Examples of Mother's Day Marketing from 12 Retailers   

Posted by Rita Braga Martins 23 Feb 18

mother's day marketing from retailers Ever forgotten to send a card for Mother’s Day?

Experienced that sense of dread when you realise it’s Saturday and you’ve missed the deadline for getting your flower order in?

Felt like a disappointing child when you’ve had to send a Mother’s Day text message, instead of a gift?

It’s okay, we’ve all been there—including your customers. 

... Which is where brilliant ecommerce marketing steps in. 

For this post, we've brought together a range of different (old and new) retail marketing campaigns, all designed to help online shoppers find exactly what they want in time for Mother's Day. 

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Topics: Ecommerce email marketing, Ecommerce examples

18 Brands That Have Mastered GIFs in Email Marketing

Posted by Hannah Stacey 9 Feb 18

GIFs in ecommerce To kick off this blog post, I’d like to transport you back to 1987.

Techno is king. You have a haircut that will one day become a source of endless ridicule from your children and grandchildren. Cher looks exactly the same as she does now.  

Crucially for our story, a bloke called Steve Wilhite and his team have just invented something called the Graphics Interchange Format (or GIF, for short) that will change the face of the internet.

But you don’t care right now because you’re too preoccupied with perm maintenance and your only experience of the GIF thus far is a pixelated dancing banana with a maniacal grin on its face.

using GIFs in email
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Topics: Ecommerce email marketing, email gif, email marketing campaign ideas, animated gifs in email

Eight Savvy Brands Expertly Promoting Their Gift Guides This December

Posted by Abi Davies 22 Dec 17

In the rapidly expanding, kaleidoscopic world of ecommerce content marketing, there will always be some concepts that stand the test of time. We believe the humble gift guide is one of them.

What started out as a semi-precious, tangible object (with real pages) has quickly evolved into an online marketing staple: something that can be perused at any time, in any place, on any device.

Which is why, if your brand does have a digital edition of your gift guide, it’s always worth shouting about. After all, consumers won't proactively search for your guide, so it’s up to you to get it noticed.

For this blog post, we’ve taken a look at the way in which eight savvy brands are doing just that this Christmas. From email marketing to social media to on-site content, for each example we’ve included an image of the gift guide promotion in question, followed by a snapshot of the guide that appears once it’s been clicked.

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Topics: Ecommerce email marketing, Christmas email marketing from retailers, gift-guides and ecommerce marketing

Seven Smart Ways to Optimise Your Email Marketing Campaigns for Black Friday 2017

Posted by Abi Davies 9 Nov 17

Last November, research carried out by our in-house data scientist revealed that, whilst Black Friday shoppers tend to be less valuable (in the long-term) than those acquired throughout the rest of the year, the annual event continues to be an indispensable revenue-making opportunity for retailers.

The research also indicated that, when it comes to engaging and converting Black Friday shoppers, email is still the most powerful and effective channel to use.

black friday 2016 stats

With this in mind, and with only 15 days to go until this year’s festive sale frenzy, we’ve put together seven smart ways ecommerce marketers can optimise their Black Friday marketing campaigns this year;focusing specifically on:

  1. Who to send the campaign to?
  2. What to send them?
  3. How to send it?
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Topics: Ecommerce email marketing, Ecommerce customer retention, Ecommerce tone of voice, Black Friday, Ecommerce lifecycle marketing, Black Friday 2017 marketing tips

7 Fang-tastic Emails We Received From Retailers This Halloween

Posted by Abi Davies and Hannah Stacey 2 Nov 17

Ah, Halloween! For some, an opportunity to dress up as this year's biggest Netflix sensation, or raid Poundland for all the spooky paraphernalia you can get your hands on to deck out your house. For others, a time to cower at home with all the lights off to avoid pesky trick-or-treaters.

For marketers, however, the 31st October is a magical time to break the brand rules and have some fun—especially if (like us) you have a penchant for puns. 

And so, in the spirit of Halloween, here are seven great emails that stood out in our inboxes this 31st October. 

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Topics: Ecommerce email marketing, Halloween marketing ideas, Halloween newsletter templates

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