Seven Smart Ways to Optimise Your Email Marketing Campaigns for Black Friday 2017

Posted by Abi Davies 9 Nov 17

Last November, research carried out by our in-house data scientist revealed that, whilst Black Friday shoppers tend to be less valuable (in the long-term) than those acquired throughout the rest of the year, the annual event continues to be an indispensable revenue-making opportunity for retailers.

The research also indicated that, when it comes to engaging and converting Black Friday shoppers, email is still the most powerful and effective channel to use.

black friday 2016 stats

With this in mind, and with only 15 days to go until this year’s festive sale frenzy, we’ve put together seven smart ways ecommerce marketers can optimise their Black Friday marketing campaigns this year;focusing specifically on:

  1. Who to send the campaign to?
  2. What to send them?
  3. How to send it?
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Topics: Ecommerce email marketing, Ecommerce customer retention, Ecommerce tone of voice, Black Friday, Ecommerce lifecycle marketing, Black Friday 2017 marketing tips

7 Fang-tastic Emails We Received From Retailers This Halloween

Posted by Abi Davies and Hannah Stacey 2 Nov 17

Ah, Halloween! For some, an opportunity to dress up as this year's biggest Netflix sensation, or raid Poundland for all the spooky paraphernalia you can get your hands on to deck out your house. For others, a time to cower at home with all the lights off to avoid pesky trick-or-treaters.

For marketers, however, the 31st October is a magical time to break the brand rules and have some fun—especially if (like us) you have a penchant for puns. 

And so, in the spirit of Halloween, here are seven great emails that stood out in our inboxes this 31st October. 

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Topics: Ecommerce email marketing, Halloween marketing ideas, Halloween newsletter templates

How 5 Ecommerce Brands Embraced LFW Fever

Posted by Abi Davies 14 Sep 17

ecommerce brands on LFWOnce upon a time, Fashion Week was something celebrated only by prestigious journalists, discerning buyers, top models and dexterous designers. Not anymore.

Thanks to social media (most notably Instagram, Snapchat and Google Search) the event today can be experienced (albeit through the lens of fashion bloggers and Instagrammers) by almost anyone—all in real time.

For the uninitiated, Fashion Week is an industry event that occurs biannually; once in February, and once in September.

The first ever Fashion Week was thought to have taken place in New York in 1903. Fast-forward 114 years, and versions of the event are taking place across the globe, with the “Big Four” being Paris, London, Milan and, of course, the Big Apple.

With an increasing number of ecommerce marketers today branching out and producing content that is less product-focussed and more journalistic, it’s no wonder that, for 2017's September London Fashion Week (LFW) , we received a plethora of emails marking the event.

Here are five of our favourites: 

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Topics: Ecommerce email marketing, ecommerce marketing, London Fashion Week ecommerce brands, London Fashion Week themed marketing

ASOS and M&S: How Do Their Lifecycle Marketing Strategies Compare?

Posted by Abi Davies 7 Sep 17

Following the news that ecommerce powerhouse ASOS may soon have a bigger market value than British centenarian Marks & Spencer, we decided it was time to take a closer look at what the two retailers are up to with their email marketing.

Here are four things we found.

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Topics: Ecommerce email marketing, Ecommerce marketing strategy, ASOS email marketing, M&S email marketing, Ecommerce lifecycle marketing

6 Reasons to Reach out to a Customer Post First Purchase

Posted by Abi Davies 9 Aug 17

ecommerce post-purchase ideas Here at Ometria, we write a helluva lot about post-purchase campaigns. That’s because these campaigns are indispensable to any brand striving for a high customer retention rate.

But this post isn’t about post-purchase campaigns, per se. But rather, it focuses specifically on six good reasons for online retailers to get in touch with customers following their *first* ever purchase.

The goal of writing this is to help you go about keeping first-time customers engaged by sending the right content at the right time; in other words, by using a brilliant customer lifecycle marketing strategy.

FYI… Being a data-driven ecommerce marketing platform, it’s important for us to first stress that, in order for you to act on any of the below, you first need to have access to multichannel order data—otherwise you will struggle to recognise customers’ first orders.

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Topics: Ecommerce email marketing, Ecommerce customer retention, Ecommerce marketing strategy, post-purchase email

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