A Guide to Browse Abandonment Emails in Ecommerce

Posted by Alegría 13 Jul 18

In an ideal world, every person who visited your online store would become a customer.

Anyone who hit your homepage would find something on your site they couldn’t possibly leave without buying, and you could go home each night and dream happy dreams about 100% conversion rates and how brilliant you are at ecommerce. Wouldn’t that be amazing?

Of course, we know that in reality the real world can be a cruel and unforgiving place, and most people who wind up on your website (around 98%) won’t flash the cash and make a purchase.

But don’t pack up and go home quite yet! In the game of customer acquisition and activation, there are a number of clever tactics that you employ, so keep reading.

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Topics: Ecommerce email marketing, Customer lifecycle marketing

8 Automated Campaigns Every Retailer Should be Sending Throughout the Customer Journey

Posted by Alegría Adedeji 28 Jun 18

You walk into the wedding party of a close friend; you know that you’re going to have to speak with people, so you get ready. 

Some of the guests are close friends, some you’ve met once or twice before and a few you have never met. Imagine if you were to walk up to one of your oldest and dearest friends and formally introduce yourself as though they were a stranger. Or go to a guest you have met for the very first time and, without any introduction, proceed to launch into the gory details of a particularly unpleasant bout of food poisoning you’d just experienced - chances are they’ll be avoiding you for the rest of the nuptials.

The way you greet each of the guests will differ, because the relationship differs - it’s all about context.

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Topics: Ecommerce email marketing, Ecommerce marketing tips

Marvellous Examples of Mother's Day Marketing from 12 Retailers

Posted by Rita Braga Martins 23 Feb 18

mother's day marketing from retailers Ever forgotten to send a card for Mother’s Day?

Experienced that sense of dread when you realise it’s Saturday and you’ve missed the deadline for getting your flower order in?

Felt like a disappointing child when you’ve had to send a Mother’s Day text message, instead of a gift?

It’s okay, we’ve all been there—including your customers. 

... Which is where brilliant retail marketing steps in. 

For this post, we've brought together a range of different (old and new) retail marketing campaigns, all designed to help online shoppers find exactly what they want in time for Mother's Day. 

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Topics: Ecommerce email marketing, Ecommerce examples

18 Brands That Have Mastered GIFs in Email Marketing

Posted by Hannah Stacey 9 Feb 18

GIFs in ecommerce To kick off this blog post, I’d like to transport you back to 1987.Techno is king. You have a haircut that will one day become a source of endless ridicule from your children and grandchildren. Cher looks exactly the same as she does now.  

Crucially for our story, a bloke called Steve Wilhite and his team have just invented something called the Graphics Interchange Format (or GIF, for short) that will change the face of the internet.

But you don’t care right now because you’re too preoccupied with perm maintenance and your only experience of the GIF thus far is a pixelated dancing banana with a maniacal grin on its face.

using GIFs in email
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Topics: Ecommerce email marketing, email gif, email marketing campaign ideas, animated gifs in email

Eight Savvy Brands Expertly Promoting Their Gift Guides This December

Posted by Abi Davies 22 Dec 17

In the rapidly expanding, kaleidoscopic world of ecommerce content marketing, there will always be some concepts that stand the test of time. We believe the humble gift guide is one of them.

What started out as a semi-precious, tangible object (with real pages) has quickly evolved into an online marketing staple: something that can be perused at any time, in any place, on any device.

Which is why, if your brand does have a digital edition of your gift guide, it’s always worth shouting about. After all, consumers won't proactively search for your guide, so it’s up to you to get it noticed.

For this blog post, we’ve taken a look at the way in which eight savvy brands are doing just that this Christmas. From email marketing to social media to on-site content, for each example we’ve included an image of the gift guide promotion in question, followed by a snapshot of the guide that appears once it’s been clicked.

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Topics: Ecommerce email marketing, Christmas email marketing from retailers, gift-guides and ecommerce marketing

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