6 Reasons to Reach out to a Customer Post First Purchase

Posted by Abi Davies 9 Aug 17

ecommerce post-purchase ideas Here at Ometria, we write a helluva lot about post-purchase campaigns. That’s because these campaigns are indispensable to any brand striving for a high customer retention rate.

But this post isn’t about post-purchase campaigns, per se. But rather, it focuses specifically on six good reasons for online retailers to get in touch with customers following their *first* ever purchase.

The goal of writing this is to help you go about keeping first-time customers engaged by sending the right content at the right time; in other words, by using a brilliant customer lifecycle marketing strategy.

FYI… Being a data-driven ecommerce marketing platform, it’s important for us to first stress that, in order for you to act on any of the below, you first need to have access to multichannel order data—otherwise you will struggle to recognise customers’ first orders.

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Topics: Ecommerce email marketing, Ecommerce customer retention, Ecommerce marketing strategy, post-purchase email

Four Big Ways AI Can Improve Customer Experience in Online Retail

Posted by Abi Davies 29 Jun 17

customer experienceAs explored in our latest ebook, A no-nonsense guide to AI in ecommerce marketing, it’s only a matter of time before machine learning algorithms take over certain parts of an ecommerce marketer’s job.

…But not all parts—some will always need the human touch. Does that include providing a kick-ass customer experience?

Nothing can replace what human beings bring to the creative side of marketing (at least for now).

That said, it’s inevitable that artificial intelligence will have its part to play—but this is something to embrace, not fear. Because machines are created to help marketers, not replace them completely.

From predictive replenishment to taste profiling, here are four ways AI can—and will— improve your brand’s customer experience.

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Topics: Ecommerce customer retention, AI in ecommerce marketing, Ecommerce customer service, artificial intelligence

Ecommerce Customer Metrics, and How Marketers Can Move Them

Posted by James Dunford Wood 19 Apr 17

key customer metrics for ecommerce marketers Two of the most common questions I get asked by online retailers I work with are:

“What customer metrics should I be tracking?”

“Which ones should I be looking to influence?”

Typically most ecommerce managers and digital marketing managers will be tracking top line metrics like revenue per marketing channel and conversion rate, but it is surprising that the ones who are tracking metrics such as repeat rate, new customer revenue and time to second purchase are still in a minority.

These are all crucial metrics to be looking at, and if you can optimise them the long term health of your business can be greatly enhanced.

So let’s break them down.

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Topics: Ecommerce metrics, Ecommerce customer retention, Ecommerce marketing tips, Ecommerce customer acquisition, ecommerce welcome email

Cart Abandonment 2.0: What a Great Campaign Should Look Like in 2017

Posted by Abi Davies 23 Mar 17

It is a truth universally acknowledged that an ecommerce marketer in possession of a high cart abandonment rate must be in want of a kickass campaign.  

But what does a kickass cart abandonment campaign actually look like today? After all, almost half a decade has passed since we first started talking about this ecommerce marketing hack, and what was considered cutting-edge back then will likely be old-hat by now.

From dynamic content to cross-channel campaigns, this blog post has been written with the goal of showing all you hungry marketers how to take your cart abandonment emails from this …

cart abandonment email

… to this:

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Topics: Ecommerce customer retention, Ecommerce marketing strategy, Ecommerce marketing tips, cross-channel marketing, cart-abandonment campaign

Browse Abandonment 2.0: Everything Ecommerce Marketers Need to Know

Posted by Abi Davies 30 Sep 16

Edit_Blog_Post___How_to_avoid_a_browse_abandonment_disaster-1.pngWe’ve all been there: you look at an item online, decide you don’t like it, but continue to be hounded by retargeting ads wherever you click for the following five months. Or you buy your boyfriend a birthday present online only to receive a menswear recommendation a few weeks later in an em
ail incentivising you to come back (...despite your long history of womenswear purchases on that same site). 

Nothing spells insincere like a brand that doesn’t know its own customers. 

It doesn’t have to be this way. For this blog post, Ometria’s head of product, Djalal, and head of ecommerce, Paul Henri, explain how - using the single customer view  - you can effectively retarget visitors to your site using a combination of different channels.

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Topics: Ecommerce customer retention, Ecommerce personalisation, browse abandonment campaign

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