How Retailers Are Personalising Christmas This Year

Posted by Abi Davies 14 Dec 17

Christmas emails for ecommerce marketers "Blessed is the season which engages the whole world in a conspiracy of love!"

– Hamilton Wright Mabie

From carefully selecting your office Secret Santa to spontaneously hosting a Christmas dinner for friends, there’s something about this time of year which makes us more inclined to reach out to those around us and remind them how much we care.

For ecommerce marketers, this includes communicating with customers in a relevant and engaging way—whether that's to help them out with their Christmas shopping or just say hello.

Below are four retailers personalising their festive emails this December. 

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Topics: Ecommerce marketing tips, Ecommerce Christmas marketing, ecommerce marketing examples, Christmas campaign examples

6 Terrific Tactics for Engaging Your VIP Customers This Christmas

Posted by Abi Davies 19 Oct 16

As the nights get even shorter and Selfridges’ Christmas Shop starts to get busier, it’s becoming increasingly clear that Christmas is on its merry way. 

Whilst your Christmas email marketing strategy is probably signed, sealed and waiting to be delivered, have you thought about how you can reach out to those who really matter most?

From bespoke gifts in the post to an in-store carol service, here’s how you can make your favourite (after all, these are the people who spend most with you) customers feel loved this Christmastide. 

If you're not sure who your best customers are, you can read our post on identifying VIPs here.

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Topics: Ecommerce marketing tips, Christmas marketing, Ecommerce Christmas marketing, Festive marketing campaign for retailers

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