"Blessed is the season which engages the whole world in a conspiracy of love!"
– Hamilton Wright Mabie
From carefully selecting your office Secret Santa to spontaneously hosting a Christmas dinner for friends, there’s something about this time of year which makes us more inclined to reach out to those around us and remind them how much we care.
For ecommerce marketers, this includes communicating with customers in a relevant and engaging way—whether that's to help them out with their Christmas shopping or just say hello.
Below are four retailers personalising their festive emails this December.