In the ecommerce marketing realm, micro-copy is sacred.
We’re talking about any short bits of copy found on a brand's website that help online shoppers:
- Find their way around, e.g. “scroll left to see the full look”
- Follow instructions, e.g. “write your address here” or “do you have caps lock on?”
- Get more of a feel for your brand's personality, e.g. “say hi!” (vs a more formal “contact us”)
Some of the most obvious places your brand will need effective micro-copy include: headlines, sub headings, calls-to-action (CTAs), pop-ups, product descriptions, navigation bars ... the list goes on.
But how do you go about creating it?