What do Emma Watson, Pharrell Williams and Will.i.am all have in common?
That’s right—they’re all strong advocates of sustainable, eco-friendly fashion.
But it’s not just celebrities that are waking up to the importance of looking after the world we live in. According to Credit Suisse, millennials (famous or otherwise) are the most sustainability-conscious generation and are willing to pay “more for products and services seen as sustainable or coming from socially and environmentally responsible companies”.
With such a growing interest surrounding brands that take their corporate social responsibility very seriously (more in terms of their responsibility to *society* at large than stakeholders), we figured it was high time to take a closer look at how they’re promoting these brand values in their marketing messages.
From eye-catching website popups to summits to social media campaigns, here’s how ten retailers are using their marketing for the greater good.