6 Examples of Enticing Experiential Marketing by Retailers

Posted by Abi Davies 22 Jun 17

Yoga event in-storeIn the battle to win unwavering customer loyalty, one thing's for sure: simply selling at people all the time just isn't going to cut it these days. 

And while the rise of online content marketing initiativessuch as influencer marketing, blogging, offering style advice (check out this blog post for some cool examples)that aim to win consumer affection for being helpful or informative has undoubtedly reached the retail mainstream, brands are moving this concept into the offline world too. 

From free yoga classes to wine-tasting events to coffee popups, the benefits of experiential retail marketing are clear: not only do they foster a deeper connection between retailers and their customers by encouraging shoppers to buy into a brand lifestyle, but they also bring great benefits such as:

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Topics: Ecommerce events, ecommerce blog posts, Ecommerce content marketing, Collecting offline data

29 excellent ecommerce blog posts you might have missed in 2016

Posted by Abi Davies 20 Dec 16

typewriter image Whilst reading an article in the New York Times recently, we came across the Jorge Luis Borges quote: ‘You are not what you write, but what you have read’.

Today, we have information on (almost) any topic at our fingertips; all it takes is a cursory Google search and - bam - five minutes later our perspective and outlook can change forever.

But, also thanks to technology, today we have more distractions than ever -  whether that’s the Mail’s sidebar of shame or Snapchat’s addictive filters. Consequently, it’s easy to miss genuinely useful content that could help you on your journey to ecommerce success.

So, to start 2017 feeling up-to-date and on top of your game, here are 29 articles from across the web (including a few of our own) you should have read this year.

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Topics: ecommerce blog posts, Ecommerce examples, Customer lifecycle marketing, Ecommerce marketing resources

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