5 Marketing Channels You Should Be Personalising Right Now

Posted by Abi Davies 23 Aug 17

Over the past couple of years, personalisation in ecommerce marketing has graduated from being a relatively niche and new concept to a commonplace practice used by the majority.

The level of personalisation customers have come to expect from retailers has also evolved. A one off email using a recipient’s first name is simply no longer novel; today marketers can (and should!) adopt a cross-channel strategy that is driven and shaped by customer data.

What does this actually look like? Well, instead of a customer receiving generic campaigns/messages that in no way resonate with them individually, they will receive the right message at the right time and on the best marketing channels for them.

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To know what content to send each customer, and the optimal marketing channels to do it, marketers will first need to have access to the following pieces of data:

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Topics: Ecommerce personalisation, cross-channel marketing, cross-channel marketing strategy, dynamic content, Segmentation in ecommerce marketing

Smart Ways Retailers Are Using Online Marketing to Encourage Offline Store Visits

Posted by Abi Davies 15 Mar 17

brick and mortar meets ecommerce According to Deloitte, 2017 could experience another “tipping point” in ecommerce—thanks to the “ambitious growth agenda” of stores operating solely online.

As a result of this, the physical retail store of today is having to be “reimagined for the digital consumer”, and is likely to focus on either “inspiration or convenience” in 2017.

But could ecommerce marketers be doing anything to help the health of its physical counterparts? And we’re not just talking about brick and click retailers, but also pure play brands promoting pop-ups, studios and more.

A quick scan of our inbox tells us that, actually, many brands already are (albeit some much more than others).

Listed below are five ways retailers are using online marketing to drive offline footfall, starting with a few simple tactics before moving onto more data-driven hacks.

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Topics: Ecommerce email marketing, cross-channel marketing, dynamic content, ecommerce vs brick and mortar

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