10 Things to Consider When Working With Your GDPR Lawyer

Posted by Julian Palmer 12 Jan 18

GDPR: 10 questions ecommerce marketers should ask their lawyersIn our last GDPR-related post, our in-house legal expert and General Counsel Julian Palmer took ecommerce marketers through everything they should know ahead of the EU’s upcoming regulation.

Fast-forward two months and Julian is back— this time talking about ten things retailers should bear in mind when choosing, and working with, a GDPR lawyer.

From the sort of legal firms to seek out to the services you can expect, here’s what he suggests.

p.s. We've written a no-nonsense guide to GDPR for retail marketers- you can download it by clicking here.

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Topics: Data-driven marketing, GDPR and ecommerce marketing, GDPR and retail, ecommerce marketing blog

5 Data-Driven Marketing Campaign Hacks to Try in 2017

Posted by Abi Davies 6 Jan 17

data driven marketing in ecommerce

If you're determined to enhance your ecommerce marketing strategy this year, but don't know where to begin, start with a few smaller experiments first.

Listed below are five relatively easy-to-implement hacks for making your marketing campaigns more relevant and data-driven —most of which don’t require many additional creative resources.

To figure out which work best for your brand, underneath each point we’ve included information on how to measure their success.   

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Topics: Ecommerce marketing resources, Ecommerce marketing tips, cross-channel marketing, Data-driven marketing

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