5 Symptoms of an Unhealthy Retention Marketing Stack

Posted by Abi Davies and Hannah Stacey 3 May 18

towering ecommerce marketing stackAccording to a recent CNBC article, the amount of retail space closing this year is on track to “break a record”.

This is hardly surprising: competition in the retail industry has never been so tough—as many well-known brands (young and old) fail to survive, new ecommerce names seem to keep popping up left, right and centre.

It is in this uncertain climate that retail marketers across the globe are rapidly shifting their attention away from quick wins and short-lived revenue spikes to the far more important issue of customer retention.

But, in 2018, just how easy is it to win (and maintain) customers’ loyalty?

As technology evolves, so customer expectations rocket—what was once considered novel is now commonplace. Consequently, retailers are having to do much more to stand out from the crowd and connect with shoppers in a more meaningful way.

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Topics: GDPR and ecommerce marketing, ecommerce marketing advice, retention marketing, customer loyalty, retail marketing guide, retention marketing strategies, improving customer retention rate

The Customer Experience Formula: How Today's Retailers Can Outperform Customer Expectations

Posted by Paul Boudet 21 Mar 18

The customer experience formula.pngTwenty years ago, 'same-day delivery' for an online purchase didn't exist.

We quivered at the idea of using our debit card number on ‘the cloud’.

There was no such thing as Facebook, let alone shoppable Instagram posts.

Fast-forward to 2018 and my grandmother buys on Amazon. Regularly. She also writes product reviews and complains when her (free) delivery is late.

Online retailers should give themselves a pat on the back: they’ve created a two-trillion dollar industry in just 20 years.

And yet, while the addressable market keeps increasing, the barrier to entry keeps decreasing—cue fierce competition.

And, as in any industry, the impact of increased competition always leads to innovation. 


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Topics: Customer experience in ecommerce, ecommerce marketing blog, customer loyalty, ecommerce lessons, Email marketing tips

How to Be Better at Recognising Customer Loyalty in Your Marketing Campaigns

Posted by Abi Davies 1 Feb 18

loyalty .pngLucrative, reliable and likely to recommend you to their mates, we all know how sacred loyal customers are.

… But do we know how important it is to recognise and reward them?

Because, according to Ometria's Consumer Census, the number one way for a retailer to make a customer feel understood is to reward them for their loyalty.

Fortunately, there are plenty of simple and cost-effective ways for today’s retail marketers to do just that—three of which we explore below.

💡 N.b. Although we cover loyalty programmes and how to market them, we also explore tips and tricks for brands that don't have a programme. 

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Topics: email marketing campaign ideas, Ecommerce lifecycle marketing, single customer view, retention marketing, ecommerce marketing blog, customer loyalty

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