Customer loyalty: every retailer knows it’s essential to successful, sustainable retail, and the sign of a great brand experience that shoppers can align with.
The Pareto principle notes that 80% of your revenue will come from the top 20% of your loyalest customers - do you know who yours are? And if you do, how do you recognise and reward them?
Recognising the loyalty of your customers is essential for their overall experience. Our soon to be published consumer research found that 62% of female and 57% of male customers felt ‘bothered’ if their loyalty was not recognised by retailers.