How to Recognise Customer Loyalty (Even if You Don’t Have a Loyalty Scheme)

Posted by Alegría 6 Jul 18

Customer loyalty: every retailer knows it’s essential to successful, sustainable retail, and the sign of a photo-1495106245177-55dc6f43e83fgreat brand experience that shoppers can align with.

The Pareto principle notes that 80% of your revenue will come from the top 20% of your loyalest customers - do you know who yours are? And if you do, how do you recognise and reward them?

Recognising the loyalty of your customers is essential for their overall experience. Our soon to be published consumer research found that 62% of female and 57% of male customers felt ‘bothered’ if their loyalty was not recognised by retailers.

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Topics: customer loyalty, dynamic content

The Customer Experience Formula: How Today's Retailers Can Outperform Customer Expectations

Posted by Paul Boudet 21 Mar 18

The customer experience formula.pngTwenty years ago, 'same-day delivery' for an online purchase didn't exist.

We quivered at the idea of using our debit card number on ‘the cloud’.

There was no such thing as Facebook, let alone shoppable Instagram posts.

Fast-forward to 2018 and my grandmother buys on Amazon. Regularly. She also writes product reviews and complains when her (free) delivery is late.

Online retailers should give themselves a pat on the back: they’ve created a two-trillion dollar industry in just 20 years.

And yet, while the addressable market keeps increasing, the barrier to entry keeps decreasing—cue fierce competition.

And, as in any industry, the impact of increased competition always leads to innovation. 


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Topics: Email marketing tips, ecommerce lessons, customer loyalty, ecommerce marketing blog, Customer experience in ecommerce

How to Be Better at Recognising Customer Loyalty in Your Marketing Campaigns

Posted by Abi Davies 1 Feb 18

loyalty .pngLucrative, reliable and likely to recommend you to their mates, we all know how sacred loyal customers are.

… But do we know how important it is to recognise and reward them?

Because, according to Ometria's Consumer Census, the number one way for a retailer to make a customer feel understood is to reward them for their loyalty.

Fortunately, there are plenty of simple and cost-effective ways for today’s retail marketers to do just that—three of which we explore below.

💡 N.b. Although we cover loyalty programmes and how to market them, we also explore tips and tricks for brands that don't have a programme. 

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Topics: ecommerce marketing blog, single customer view, retention marketing, Ecommerce lifecycle marketing, email marketing campaign ideas, customer loyalty

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