What Exactly Is Cross-Channel Marketing In Ecommerce?

Posted by Abi Davies 9 Mar 17

cross-channel marketing ecommerceYou hear it bandied around the office on a daily basis; you spend meetings name dropping it to sound cool; it’s been sitting at the top of your to-do list for six months.

Cross-channel marketing: what is it, and why is it so important?

In this blog post, we’ll start by looking at its current definition—touching on its multifarious benefits—before rolling out our crystal ball to predict what’s in store for the future.

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Topics: Ecommerce marketing strategy, cross-channel marketing, cross-channel marketing strategy, omnichannel ecommerce, omnichannel marketing in retail

5 Data-Driven Marketing Campaign Hacks to Try in 2017

Posted by Abi Davies 6 Jan 17

data driven marketing in ecommerce

If you're determined to enhance your ecommerce marketing strategy this year, but don't know where to begin, start with a few smaller experiments first.

Listed below are five relatively easy-to-implement hacks for making your marketing campaigns more relevant and data-driven —most of which don’t require many additional creative resources.

To figure out which work best for your brand, underneath each point we’ve included information on how to measure their success.   

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Topics: Ecommerce marketing resources, Ecommerce marketing tips, cross-channel marketing, Data-driven marketing

4 Ecommerce Marketing Trends You Can Expect to See in 2017

Posted by Abi Davies 7 Dec 16

EcommerceMarketingTrends2017_pdf.pngThis blog post accompanies our Ecommerce Marketing Trends 2017 report, in which 17 industry experts put forward their predictions for the year ahead - click here to download it.

Every December, we call upon some of the most knowledgeable figures in the industry to ask them what they expect to see in ecommerce marketing the following year.
ecommerce trends 2017

From creative visionaries, to research directors to government advisers, this year we spoke with an eclectic range of ecommerce experts who - together - provide an insightful, comprehensive and fascinating glimpse into what’s on the horizon.

You can read the full report by clicking on the link above, but, for now, here’s a look at four big trends predicted to dominate the ecommerce marketing scene in 2017.

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Topics: Ecommerce email marketing, Ecommerce marketing tips, cross-channel marketing, Ecommerce trends 2017

What does Snapchat offer ecommerce marketers?

Posted by Abi Davies 6 Oct 16

The_Live_Lookbook___Misha_Nonoo_Fall_2016_On_Snapchat.pngFounded by Evan Spiegel (who, by the way, was born in the 90s👶) in 2011, Snapchat was once the reserve of selfie loving teenagers and party-animal students. Fast-forward five years and this is simply no longer the case - the brand reaches 41% of all 18 to 34 year-olds in America on any given day.

Snapchat’s relationship with ecommerce has developed from a commitment-free fling to a full-blown marriage over the past couple of years. From the Snapcash payment feature launched in 2014 to February's annoucement that the company is "developing its own ecommerce platform", it's a relationship that's constantly in flux.

For this post, we're going to focus on how Snapchat can help ecommerce marketers promote their brand - starting with the basics and then moving towards more advanced and payed for features.

We'll cover:

  • Why your Snapchat name is so important
  • How to tell your brand's story via the app's free Stories feature
  • Snap Ads
  • Sponsored Lenses
  • Sponsored Geofilters 

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Topics: Ecommerce technology, Ecommerce news, Ecommerce branding, Snapchat, cross-channel marketing

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