5 Marketing Channels You Should Be Personalising Right Now

Posted by Abi Davies 23 Aug 17

personalized marketingOver the past couple of years, the level of personalisation customers expect from retailers has rocketed.

A one off email using a recipient’s first name is no longer novel; today, marketers can (and should) adopt a cross-channel strategy that is driven and shaped by the customer.

What does this actually look like?

Well, instead of a customer receiving generic campaigns/messages that in no way resonate with them individually, they will receive the right message at the right time and on the best marketing channels for them.

To know what to send each customer, and the optimal time and marketing channels to do it, marketers will first need to have access to the following pieces of data:

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Topics: Ecommerce personalisation, cross-channel marketing, cross-channel marketing strategy, dynamic content, Segmentation in ecommerce marketing

6 Invaluable Lessons in Personalisation From One of the UK's Hottest Online Retailers

Posted by Abi Davies 1 Jun 17

personalised children's books from WonderblyFive years ago, four friends—Pedro, Asi, Tal and David—put their heads together to figure out how they could create a perfectly personalised children’s book using cutting-edge technology.

Combining code with copy, automation with imaginative illustration, the boys worked around the clock until they eventually had a (pretty awesome) finished product.  

After launching as Lost My Name (named after their first picture book, The Little Boy Who Lost His Name), the four founders were met with instant success—an unprecedented number of copies were sold, followed by lots of positive feedback.

Fast forward to 2017 and the retailer, now called Wonderbly, has gone from being a fun passion project to an award-winning ecommerce business with customers dotted across the globe. 

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Topics: Lost My Name, Ecommerce marketing tips, cross-channel marketing strategy, Ecommerce personalisation, Data powered marketing, Wonderbly

What Exactly Is Cross-Channel Marketing In Ecommerce?

Posted by Abi Davies 9 Mar 17

cross-channel marketing ecommerceYou hear it bandied around the office on a daily basis; you spend meetings name dropping it to sound cool; it’s been sitting at the top of your to-do list for six months.

Cross-channel marketing: what is it, and why is it so important?

In this blog post, we’ll start by looking at its current definition—touching on its multifarious benefits—before rolling out our crystal ball to predict what’s in store for the future.

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Topics: Ecommerce marketing strategy, cross-channel marketing, cross-channel marketing strategy, omnichannel ecommerce, omnichannel marketing in retail

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